African Public Affairs Firm Ethicore Rebrands And Expands To Dubai

(MENAFN- PRovoke) CAPE TOWN - African public affairs firm Ethicore Political Lobbying has rebranded as Ethicore Group and opened its first international office in Dubai, marking its expansion into the GCC and Near East.

Ethicore – one of PRovoke Media's 10 Best Agencies in Africa this year – was founded in 2009, when Abdul Waheed Patel drew on his experience with state institutions, statutory policy think tanks, and local political organizations to create a public affairs consultancy during President Jacob Zuma's rise to power. The firm now operates across 29 African markets.

According to the firm, the new Dubai base will offer private and public institutions, leaders, and brands the ability to navigate and shape the complex impact of policy, regulation, and geopolitics across Africa and the GCC.

The new group is structured around five specialist divisions: Ethicore East, an advisory focused on Africa, GCC and Near East market, policy, and regulatory landscapes; Ethicore Lobbying, providing government affairs, lobbying, and advocacy services across Africa; Ethicore Counsel, a bench of advisors for decision-makers and institutions; Ethicore Rhetoric, focusing on political communications and narrative strategy; and public policy, regulatory, and geopolitical intelligence division Ethicore Theorem.

Waheed Patel, now group CEO, said the move to become a group consolidated the firm's pan-African legacy and“signals a bold new chapter as a purpose-built, international government affairs firm at the intersection of markets, governments, and society.”

He added:“The launch of Ethicore Group reflects the boldness of our ambition and scale. Dubai provides a strategic hub for the GCC and Near East, complementing our African footprint. Under a unified identity and global strategy, we are deepening core capabilities, driving innovation, and creating new value for our clients.”

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