Jordanian extravagant celebrations are driven by social media pressure, consumerism

(MENAFN) From elaborate gender reveal parties and extravagant birthdays to first-day-of-school gatherings and sophisticated graduation ceremonies, Jordanian celebrations are becoming increasingly lavish, reshaping household spending habits.

Events that were once simple family gatherings have evolved into costly social affairs, fueled largely by social media and the pressure to keep up with peers. For many households, this expanding calendar of celebrations has created financial challenges.

Sara Ali, a 38-year-old mother of two, explained that what used to be a simple birthday has now expanded into multiple occasions. “Every few months my children come home asking for a new kind of party they saw. It used to be just birthdays. Now it is back-to-school parties, success parties, even celebrations for finishing the first semester. It puts real pressure on parents, not just financially, but emotionally as well,” Ali said.

Experts attribute this shift to the influence of social media, where families display moments of celebration in highly stylized ways. Sociologist Hussein Khozahe noted that the trend reflects broader consumerist tendencies. “Social media amplifies comparison. Families feel that if they do not join in, their children are socially left out.”

“This creates a cycle of competition that adds new layers of financial strain. What we are seeing is not only a change in how people celebrate, but also a transformation in the values that shape family life,” he added.

The effects of these extravagant celebrations extend beyond finances. Family expert Shayma Awad observed that many parents stretch household budgets to fulfill children’s demands, often at the expense of essentials. “There is a growing sense of guilt among parents who cannot provide the same experiences as others. True family bonding should not depend on how much is spent, yet unfortunately social media is influencing these priorities and creating a sense of inadequacy,” Awad said.

Psychologists also warn about the mental impact on both children and adults. Psychologist Rand Khshman pointed out that repeated exposure to lavish events can distort perceptions of what is normal.

Economically, the popularity of these celebrations has fueled demand for event planners, photographers, and customized decor services, turning the celebration industry into a significant contributor to Jordan’s economy. Funds that might otherwise go toward savings, education, or necessities are increasingly redirected to short-term social events.

Still, some families are pushing back against the trend. Maha Mohammad, a mother of five, explained that she chose to limit celebrations. “I limit celebrations to birthdays only.”

As these extravagant events become more common, Jordanian families face the challenge of balancing tradition, financial responsibility, and social media pressures. While these occasions add color and joy to life, they also reveal the mounting influence of consumerism.

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