Metrash Represents Move To Efficient Citizen-Centric Governance, Says KPMG In Qatar

(MENAFN- Gulf Times) Metrash, which offers as many as 440 government services at the tap of a screen, represents a broader move towards efficient citizen-centric governance, becoming a catalyst for national progress, according to KPMG in Qatar.
“As governments continue to modernise, a new mindset is taking root: one that treats the public sector not as a slow or static service provider, but as a dynamic enabler of progress,” said KPMG Qatar in an article 'The role of corporate performance management (CPM) in modern government institutions - Why it matters?'
In turn, this sets the stage for a gradual evolution from welfare-based public funding models to hybrid, value-driven models where government services are designed to be efficient, measurable, and, in some cases, monetisable, it said.
Highlighting that in today's rapidly evolving landscape, the governments around the world are transforming how they operate; it said moving away from the traditional image of slow-moving bureaucracies, public institutions are embracing agility, innovation, and digital tools to better serve their citizens.
This shift is exciting to witness because it reflects a deeper, structural change driven by rising citizen expectations, a push for greater transparency, and the need for more efficient and responsive public services, it said, adding across the GCC, this transformation is already evident.
Considering Qatar's Metrash, Saudi Arabia's Absher platform or Dubai's Dubai Now; it said these are not isolated examples; they represent a broader movement towards citizen-centric governance.
“Imagine government services becoming anticipatory, efficient, and truly citizen-centric. This profound transformation, driven by rising public expectations and digital innovation, is reshaping public institutions, as seen in examples like Qatar's Metrash app,” Anurag Gupta, Associate Partner, Head of Strategy, KPMG in Qatar, said.
The article said successes from Qatar and across the GCC demonstrate that with consistency and commitment, performance management can become a catalyst for national progress, helping institutions evolve, innovate, and truly serve their citizens in meaningful ways.
“The goal is not just about achieving performance targets, but it's about building a better future for the generations to come. As governments continue to evolve, CPM will increasingly play a critical role in ensuring that they remain agile, responsive, and citizen-centric in a complex world,” it said.
While modern governments have leveraged digital technology to enhance citizen services, the true success of these initiatives depends on how effectively institutional progress is measured and monitored, according to the report.
“Without robust measurement frameworks in place, even the most advanced digital transformation projects risk inefficiencies, under-utilisation, or misalignment with public needs,” it said.

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