Alley Group Named Best SEO Agency In Melbourne At 2025 International Awards

Alley Group has been named "Best SEO Agency in Melbourne" at the 2025 International SEO Awards, solidifying its reputation as one of the most innovative and results-driven digital agencies in the world.

The International SEO Awards is widely regarded as one of the most prestigious honors in the search engine optimization industry. Recognizing outstanding performance, technical excellence, and measurable impact, the award highlights agencies that push the boundaries of what SEO can deliver. This year, Alley stood out from a competitive field of global nominees for its unmatched ability to drive real business results for clients across diverse industries.

"We are honored to be recognized on the global stage for our SEO work," said Nitin Karunakaran, Head of SEO at Alley Melbourne. "This award is a testament to our team's relentless commitment to solving complex SEO challenges with data, experience, and integrity."

Delivering SEO That Moves the Needle

Alley Group's win reflects more than a decade of proven performance in SEO, underpinned by senior-led strategies and a data-first approach. Unlike many volume-focused agencies, Alley limits account loads per team member to maintain quality and strategic depth across all campaigns.

The agency's in-house data specialists and data warehousing solutions provide advanced analysis of search behavior, keyword intent, and competitive positioning. This foundation enables Alley to build campaigns that are not only technically sound, but also commercially impactful.

"At Alley, SEO isn't just about rankings. It's about real-world growth - leads, conversions, revenue," said Karunakaran. "Our clients trust us with their domains because we deliver scalable SEO that aligns with business outcomes."

Not Just Local - But Global SEO Leadership

While headquartered in Sydney, Alley Group also has offices in Melbourne and operates internationally, managing SEO strategies across 30+ countries. The agency specializes in enterprise SEO, international localization, technical site audits, link building, and large-scale migrations - areas where many agencies falter.

Their perfect track record in site migrations, for example, spans over 100 successful projects without a single SEO failure. From ecommerce to SaaS to multi-location service businesses, Alley's campaigns are known for adapting to technical complexity and market demands.

In recent years, Alley has also led the way in Generative Engine Optimization (GEO), positioning clients for visibility in AI-driven search experiences like Google AI Overviews and ChatGPT. This innovation-first mindset has further cemented the agency's role as a thought leader in the global SEO landscape.

Recognition That Reflects Real Impact

The Global SEO Award follows a string of major recognitions for Alley Group, including:

• Google Premier Partner of the Year for App Growth
• Finalist for the Google APAC Partner Awards 2024
• B&T Performance Agency of the Year
• AFR Fast 100 and Fast Starters lists

With support from parent company Nunn Media - Australia's largest independent media agency - Alley combines the agility of a digital specialist with the scale and integration of a full-service performance agency.

"This award validates the work we've done for brands that can't afford to gamble on SEO," said Karunakaran. "We look forward to continuing to set the standard - not just in Melbourne, but globally."

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About Alley Group

Alley Group is a leading Australian digital marketing agency specializing in SEO, paid media, and performance strategy. Founded in 2014 and now backed by Nunn Media, Alley operates globally with offices in Sydney, Melbourne, and Los Angeles. Known for delivering measurable business outcomes, Alley combines deep technical expertise with senior-led strategies across enterprise, local, and international SEO. The agency's data-driven approach and integrated service model have earned it recognition as a Google Premier Partner and multiple industry awards. Trusted by some of Australia's biggest brands, Alley is at the forefront of digital innovation and long-term growth strategy.

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