(MENAFN- Newsfile Corp) Toronto, Ontario--(Newsfile Corp. - August 11, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands, is pleased to announce that it has secured an exclusive supply agreement with Coca-Cola Canada Bottling Limited (" CCCBL "), a division of Coca-Cola (NYSE: KO) and its over 200 brands and related products to customers around the world. The agreement names Coca-Cola as our preferred beverage partner allowing for all brands in the Happy Belly portfolio to participate in the program.

Coca-Cola

To view an enhanced version of this graphic, please visit:

"Partnering with Coca-Cola ("Coke"), a world-class beverage company with a long track record of expertise in the restaurant industry, allows us to benefit from their impactful buying power combining the size and reach of their network. This partnership ensures that both our corporate and franchised locations can take full advantage of the service and cost-saving benefits of a national account as we consolidate our purchasing," said Sean Black, Chief Executive Officer of Happy Belly.

"Through our national account with Coke, we will have consistent access to high-volume products at competitive prices, leveraging the purchasing power and economies of scale inherent in national agreements. This will help reduce food costs and streamline inventory management across multiple locations. Additionally, Coke's reliable supply chain support will minimize the risk of stock shortages and enable more accurate forecasting and planning. With a single point of contact for ordering, billing, and customer service, operational efficiency will be enhanced, allowing our management teams to focus on driving excellence and revenue growth in the business.
"This marks our third national partnership with leading global organizations in the food, beverage, and technology sectors, reflecting our ongoing growth and expanding scale. As our business strengthens, our relationships become increasingly sought-after by vendors and strategic partners, enabling us to deliver enhanced value to both our franchisees and stakeholders. Our initial milestone was the supply-chain agreement with Sysco on January 17, 2025, the world's foremost food distributor for restaurants, which has allowed us to leverage consolidated purchasing power and elevate service quality across our franchise network. Building on this momentum, on April 4, 2025, we secured a multi-year partnership with TOAST, providing Happy Belly with cutting-edge Point-of-Sale, loyalty, and analytics solutions to support our diverse portfolio of nine quick-serve restaurant brands.

"We are excited to partner with our account teams at Coca-Cola as we continue scaling our business and progress toward our goal of becoming Canada's leading restaurant consolidator. By emphasizing operational discipline and brand scalability, we remain dedicated to creating long-term shareholder value and building a high-performance platform of emerging restaurant brands.
"We are just getting started," said Sean Black.

Franchising
For franchising inquiries, please see or contact us at ... .

About Coca-Cola
Coca-Cola is a globally recognized leader in the beverage industry, renowned for its iconic portfolio of sparkling and still beverages. With a presence in over 200 countries, Coca-Cola offers a diverse range of products including soft drinks, juices, teas, coffees, and bottled water, catering to millions of consumers worldwide. Committed to innovation, sustainability, and community engagement, Coca-Cola continues to evolve while maintaining its heritage as one of the world's most valuable and trusted brands.

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

Happy Belly Food Group

To view an enhanced version of this graphic, please visit:

Sean Black
Chief Executive Officer

Shawn Moniz
Chief Operating Officer

MENAFN11082025004218003983ID1109911094