Scowtt Appoints Abhishek Priya As Head Of Engineering To Advance AI Innovation In Customer Acquisition

(MENAFN- PR Newswire) With a career spanning leadership roles at Microsoft and Meta , and other AI-focused engineering organizations, Abhishek brings deep expertise in high-scale, performance-first systems. He helped launch and grow the Microsoft Audience Network , led engineering for Meta's Lead Generation products across Facebook and Instagram , and has advised multiple early-stage ventures. Abhishek has also been a long-time collaborator of Scowtt CEO Eduardo Indacochea , contributing to the company's technical direction since its inception.

Abhishek's leadership will advance Scowtt's AI stack with privacy-safe modeling and domain specialized sales agents.

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"As we enter a phase of rapid growth, we are investing deeply in technical excellence and innovation," said Eduardo Indacochea, Founder and CEO of Scowtt. "Abhishek's track record of building and scaling best-in-class ad and lead gen systems is unmatched. His leadership will be essential as we continue to advance our AI stack-especially in areas like privacy-safe modeling, real-time optimization, and domain specialized sales agents-to deliver measurable outcomes for our customers."

Scowtt helps brands unlock the full value of their CRM and digital behavior data to drive more efficient, effective conversions. The company's AI Marketing and AI Sales products enable scalable mid-funnel optimization and autonomous lead engagement by combining predictive models with real-time automation.

"Scowtt is solving one of the hardest and most valuable problems in go-to-market- how to turn signal-rich but underutilized first-party data into predictable revenue," said Abhishek Priya, Head of Engineering at Scowtt. "Joining full-time is a natural evolution of the work Eduardo and I started together. I'm excited to scale our AI architecture and push the boundaries of intelligent automation in marketing and sales."

Abhishek's appointment follows the recent hire of Scowtt's Chief Revenue Officer and underscores the company's momentum in both commercial growth and technical leadership. Looking ahead, Scowtt will continue investing in scalable model training pipelines, data enrichment capabilities, and adaptive agents designed to learn and improve conversion outcomes over time.

About Scowtt

Scowtt is an AI-native platform transforming customer acquisition for businesses focused on considered purchases. The platform integrates underutilized CRM data and web signals to improve lead-to-customer conversion through predictive models, AI-powered sales agents, and performance marketing tools designed for Google Ads and Meta Advantage+. Scowtt helps businesses unlock growth using the data they already have. The company is backed by leading investors and operates as a fully remote organization. Learn more at:

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