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Flickr Taps Mikeworldwide As Agency Of Record
(MENAFN- PRovoke)
NEW YORK - Flickr has named MikeWorldWide as its agency of record as the photo-sharing platform works to build awareness among a new generation of creators.
The partnership aims to elevate Flickr's cultural relevance and deepen its emotional connection with users through integrated storytelling and earned-first activations, the agency said.
MikeWorldWide will lead brand communications, earned and social media, and experiential strategy, supporting Flickr's mission through storytelling anchored in creativity, kindness, and community.
“Partnering with MikeWorldWide marks a transformational step for our brand,” said Crystal Duarte, Flickr's director of marketing.“Their strategic clarity and creative insight will help us connect more deeply with our community and reintroduce Flickr to a new generation of visual creators.”
“Flickr has all the makings of a standout brand: a devoted user base, a meaningful purpose, and a clear voice,” said MikeWorldWide founder and CEO Michael Kempner.“Our focus will be on converting that equity into momentum through strategic storytelling that inspires trust and drives impact.”
The partnership aims to elevate Flickr's cultural relevance and deepen its emotional connection with users through integrated storytelling and earned-first activations, the agency said.
MikeWorldWide will lead brand communications, earned and social media, and experiential strategy, supporting Flickr's mission through storytelling anchored in creativity, kindness, and community.
“Partnering with MikeWorldWide marks a transformational step for our brand,” said Crystal Duarte, Flickr's director of marketing.“Their strategic clarity and creative insight will help us connect more deeply with our community and reintroduce Flickr to a new generation of visual creators.”
“Flickr has all the makings of a standout brand: a devoted user base, a meaningful purpose, and a clear voice,” said MikeWorldWide founder and CEO Michael Kempner.“Our focus will be on converting that equity into momentum through strategic storytelling that inspires trust and drives impact.”
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