Latin America Fleet Management Market Outlook Report 2025 Gurtam, Michelin Connected Fleet, And Geotab Lead Latin Fleet Market
Dublin, July 18, 2025 (GLOBE NEWSWIRE) -- The "Fleet Management in Latin America - 1st Edition" report has been added to ResearchAndMarkets.com's offering.
The fleet management solution market in Latin America has been in a growth period for many years. In addition to various local and regional solution providers, the region is increasingly served by international players - especially North American solution providers - seeking to expand the addressable market and maintain subscriber growth as the mature home markets inevitably approach peak penetration.
The research expects that the penetration rate for fleet management will continue to increase in 2025-2029 across all parts of the Latin American region. The total number of fleet management systems in active use in the region is forecasted to grow at a compound annual growth rate (CAGR) of 15 % from about 8.3 million units in 2024, to reach 16.6 million units by 2029.
The penetration rate in the total population of fleet vehicles used by businesses is at the same time estimated to increase from 20.9 percent in 2024 to 40 % in 2029.
The installed base of fleet management systems in Latin America will reach 17 million units by 2029
Gurtam, MICHELIN Connected Fleet (MCF) and Geotab are ranked as the largest providers of fleet management solutions in Latin America, all having installed bases of several hundred thousand active units in the region. Active in the region since the late 2000s, Gurtam today works with a large number of partners offering its Wialon fleet management platform in various Latin American countries. Michelin acquired Brazil-based Sascar more than a decade ago and MCF today also has some presence in other countries in the region. Canada-based Geotab has been investing in Latin America for more than 15 years and the company has now surpassed 300,000 active subscriptions across all countries in the region.
The remaining top-5 solution providers in Latin America are Israel-based Ituran and US-based Powerfleet. Colombia based WideTech is also a key player with a broad presence across many markets in Latin America.
Other notable vendors include the white-label platform providers RedGPS and Navixy (SquareGPS) as well as the Brazilian fleet management solution provider Mobi7 owned by the leading car rental company Localiza. The Mexican satellite tracking company Encontrack is also a top-10 player.
Solution vendors just outside of the top list moreover include the Brazilian players Positron (Stoneridge), Autotrac and Omnilink as well as US-based CalAmp and the Swedish commercial vehicle OEM Scania. 3Dtracking, Trucks Control, Wisetrack, Satrack, Sitrack, Digital Communications Technologies (DCT), Cobli, 3S Tecnologia, Location World, Numaris and Maxtrack are additional examples of significant solution providers, all having estimated installed bases in Latin America around the 100,000 range or above.
Automotive players serving the Latin American commercial vehicle market include OEMs from North America, Europe and Asia as well as some local manufacturers. Most major commercial vehicle manufacturers now offer factory-installed telematics devices and various degrees of fleet management functionality for their vehicles - either independently or in partnership with established FM solution providers.
Examples include Volkswagen, Scania, International, Daimler Truck, Volvo Group, Iveco and PACCAR as well as Ford and GM which have all introduced OEM fleet telematics systems in their respective home markets as well as Latin America to varying extents.
Hightlights from the report
- Insights from 30 new executive interviews with market-leading companies. New data on vehicle populations and commercial fleets in Latin America. Comprehensive overview of the fleet management value chain and keyapplications. In-depth analysis of market trends and key developments. Profiles of 80 aftermarket fleet management solution providers. Summary of OEM propositions from commercial vehicle brands. Revised market forecasts lasting until 2029
This report answers the following questions
- Which are the leading local providers of aftermarket fleet management solutions? Which international fleet management solution providers target Latin America? How are North American vendors approaching the Latin American market? What offerings are available from commercial vehicle OEMs? What is the price level of fleet telematics solutions in the region? What hurdles are there for foreign solution vendors? Will the FM industry consolidate further during 2025-2026? How will the commercial vehicle telematics industry evolve in the future?
Key Topics Covered:
Fleet Management Solutions
- Fleet management infrastructure
- Vehicle segment GNSS segment Network segment Backoffice segment
- Vehicle diagnostics and maintenance planning Security tracking Tire pressure monitoring systems
- Driving data registration and analysis Video-based driver monitoring Eco-driving schemes Insurance risk management
- Routing and navigation Transport management Mobile workforce management
- Driver working hours, logbooks and tachographs Private mileage reporting Special transports Other local applications
Market Forecasts and Trends
- Market analysis
- The Latin American commercial vehicle market Fleet management market forecast Fleet management vendor market shares Local market characteristics in Latin America
- Macroeconomic environment Regulatory environment Competitive environment Technology environment
- Telematics industry players Automotive industry players Telecom industry players IT industry players
International Aftermarket Solution Providers
- 3Dtracking Geotab Gurtam Ituran Linqo Mapon MICHELIN Connected Fleet Powerfleet Questar Auto Webfleet (Bridgestone)
Latin American Aftermarket Solution Providers
- 3S Tecnologia Autotrac Blac Circulo Corp Cobli Encontrack FleTrack Ful-Mar Gepesat Global Track GM Transport Golfleet Gowit (Blackay) GPS7000 GPS Chile Grupo UDA Grupo Ultra Hawk GPS Hunter IQUO Location World Maxtrack Mobi7 (Localiza) Numaris Omnilink (Show Tecnologia) Optimus Fleet Positron (Stoneridge) Rastreosat (Vela) Rastreo Satelital Ravex RedGPS Resser Samtech (Vela) Satrack Siga Sul SIGhRA Sitrack Soltrack and Troncalnet (Vigia) SS Telematica Strix Tecnologistik Tecnomotum Tracklog TrackTec (Vela) Trucks Control Ubicamovil Ubicar Webmaps WideTech Wisetrack
North American Aftermarket Solution Providers
- Azuga (Bridgestone) CalAmp CarrierWeb Digital Communications Technologies FleetMovil (Guidepoint Systems) FleetUp GPS Trackit (Zonar Systems) KORE Position Logic Lytx Motive Navixy (SquareGPS) Positioning Universal PosiTrace Prometheus Rastrac Samsara Solera Fleet Solutions Teletrac Navman Trimble Mobility (Platform Science) Verizon Connect
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