(MENAFN- Swissinfo) According to a survey of executives, Swiss companies are increasingly turning away from the US and orientating themselves more towards South East Asia and the EU. This content was published on July 7, 2025 - 09:12 2 minutes Keystone-SDA

• Deutsch de Schweizer Manager distanzieren sich von den USA Original Read more: Schweizer Manager distanzieren sich von den US

Almost two-thirds of 280 managers surveyed stated that their image of the United States had deteriorated over the past year. At the same time, 38% rated the EU more positively (compared with 18% who noted a deterioration). South East Asia was also positively rated by 38% – with less than 10% giving negative feedback, according to the Swiss Managers Survey published on Sunday.

+Get the most important news from Switzerland in your inbox

New US tariffs and an increasingly protectionist trade policy are among the reasons for the change in sentiment. Swiss companies are already feeling the effects of these in concrete terms: around 70% describe the impact on the domestic economy as negative. As a result, many companies are focusing on diversification. A quarter are looking into reducing their dependence on US software and cloud services and 5% have already taken this step.

More More What is a tariff? A quick guide

This content was published on Mar 12, 2025 Tariffs play a key role in US President Donald Trump's economic strategy and diplomatic moves. But who truly benefits, and who pays the price?

Read more: What is a tariff? A quick guid

MENAFN07072025000210011054ID1109767316