
Khachkar Studios To Invest $100 Million To Advance Judeo-Christian Faith
5,000 Hours of Management Excellence: The investment is shepherded by 5,000 pro bono senior management hours of world-class benchmarking and management excellence in 10 skill areas over the next 5 years, which is equally historically unprecedented and will have an unparalleled impact on revitalizing the U.S. Armenian Christian Ecosystem.
Total Armenian Church Annual Spending: Khachkar Studios' historic $100 million initiative is 243% of the total annual spending of all 164 U.S. Armenian churches. Khachkar Studios' "Good News" media outreach will be more than 25 times the size of all other Armenian religious total media spending in the U.S. combined.
Armenian Government Spending: The 2024 increase in Armenian government spending is US$1 billion and 338 times larger than the projected increase in spending by 67 of the largest U.S. Armenian philanthropic organizations.
Ecosystem 12 Body Parts: The 3% "Faithful" U.S. Armenian Christian Ecosystem bottom decile performance permeates 11 of the 12 Ecosystem Body Parts with deeply rooted barriers to change, and the lowest percentage "Faithful" Armenian churches believing they are best of the best with possibly insurmountable barriers to change.
"Faithful" Attendance: A systemic misconception held by many Armenian Americans is that U.S. Armenian churches have among the highest non-holiday church attendance rates, as high as 35%, when in fact they are 10% of major U.S. religions, and rank next to last - bottom decile - among 23 U.S. Orthodox Christian groups.
3 Near-Term Goals: The 3 near-term goals are focused on closing the performance gap, by doubling the number of "Faithful" from 12,894 to 27,847, increasing the number of daily Bible readers from 1,000 to 41,423, and achieving a 6.1x SROI.
High-Impact Pilot Church Funding: Each selected pilot church or ministry can receive between $300,000 and $400,000 or more during the first 5 years of the program from an 8 activities menu ("The Pilot Menu"), approximately 51% of average annual church related income.
Performance Gaps: A careful study of the 19 variables of the 37 Potential "2025 Pilots" reveals insights to have an unparalleled impact on revitalizing the U.S. Armenian Christian Ecosystem, by closing performance gaps with a 6.1x SROI.
10 Pervasive Traits: Our 18 months of research – including 69 years of Armenian Church related materials and world-class benchmarking data – is the foundation for understanding why these 10 pervasive traits yield a ≤0% SROI.
About Khachkar Studios: Khachkar Studios is a multimedia studio that empowers Christian role models through "Good News" education-training-retention (E-T-R), shepherded by world-class benchmarking and management excellence. Khachkar Studios is an affiliate of the Charles & Agnes Kazarian Foundation, JI-Analytics, and Japonica Partners.
For more information about Khachkar Studios and its initiatives, contact:
[email protected]
SOURCE The Charles & Agnes Kazarian Foundation

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