Bitcoin Venture Studio Thesis* Acquires Lolli Rewards Platform To Kick Off BTC Ecosystem Expansion

Bitcoin Venture Studio Thesis* Acquires Lolli Rewards Platform to Kick Off BTC Ecosystem Expansion

Known as one of the longest standing and most accessible crypto rewards platforms, Lolli will now join the Thesis* ecosystem alongside Fold, tBTC, and Mezo to establish a circular Bitcoin economy

Thesis* , the venture studio behind Bitcoin-native successes such as Fold ,

Matt Luongo, co-founder of Fold and CEO of Thesis, will lead Lolli into its next phase of growth. Under Luongo's leadership, Fold became the first publicly traded Bitcoin financial services company, pioneering Bitcoin rewards for everyday transactions. With this acquisition, Luongo brings that same proven vision and operational excellence to Lolli.

What's Next for Lolli?

With Luongo at the helm, the immediate roadmap for Lolli is centered on significant, user-focused improvements:

• An Upgraded Arcade & Daily Stack: Two of Lolli's most popular features will see a major evolution with more games, new quests, and bigger daily rewards.
• Preparing for Global Expansion: The mission to make bitcoin accessible to everyone doesn't stop at the U.S. border. We are actively developing our strategy for international expansion to bring Lolli to new countries and regions.
• A New Partnership with Fold: The two companies are already collaborating on entirely new ways for users to earn, including an expanded gift card marketplace that will bring more brands and opportunities to users globally.
• Simplified, Instant Payouts: Addressing one of the most requested features from the community, Lolli will roll out a new system later this year to deliver instant reward payouts and more options for redeeming earnings.

Strengthening Collaboration with the Thesis* Portfolio

The driving force behind this acquisition is to expand the Bitcoin consumer experience, seeking to address the long-standing fragmentation between using Bitcoin and earning on it. By uniting Lolli's rewards with the capabilities of Fold and the broader Thesis ecosystem, Luongo and his experienced team aim to close the loop between earning and using Bitcoin.

Users will soon benefit from shared innovations, including expanded offerings through a new“Lolli Market,” featuring more brands, higher cashback rates, and global accessibility. This integration will provide seamless opportunities to earn and spend Bitcoin in everyday life.

Streamlining for Growth

To deliver these ambitious enhancements, Thesis will undertake essential infrastructure upgrades, including migrating Lolli to a more robust, scalable system.

Since its inception in 2018, Lolli has rewarded over 600,000 users with more than $20 million in Bitcoin through everyday shopping, gaming, and online activities. Thesis' acquisition solidifies a powerful alliance committed to expanding practical, accessible, and rewarding Bitcoin experiences worldwide.

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