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– Sixth project with Positive Zero to add 460 kWp rooftop solar capacity at Sineo Packaging Manufacturing in Dubai Industrial City
Dubai, United Arab Emirates;May 2025: AW Rostamani (AWR) Group, one of the UAE's leading family business groups, and Positive Zero, a decentralised decarbonisation infrastructure business, signed an agreement to install 460 kWp (kilowatt peak) of rooftop solar capacity at the production facility of Sineo Packaging Manufacturing, a sustainable packaging manufacturer under AWR Group's diversified portfolio. This agreement marks AWR Group's sixth agreement with Positive Zero (and its subsidiaries), bringing the total solar capacity to 2.7 MWp across six facilities.
The solar project at Sineo Packaging Manufacturing builds upon AWR Group's continued commitment to renewable energy, including a 2023 partnership with Positive Zero's Distributed Generation arm (SirajPower) to deploy solar solutions across five principal locations in Dubai:
. AW Rostamani Central Warehouse, Dubai Internet City (DIC), in operation
. Arabian Automobiles, Nissan Showroom, in operation
. Arabian Automobiles, Service Center, SZR, in operation
. Arabian Automobiles, Nissan Service Center, Deira, in operation
. AWR Parts Distribution Centre in DIC, under construction since December 2024
Under operations, the six solar-powered facilities will cut an average of 3,000 metric tons of carbon emissions every year, equivalent to the carbon sequestered by planting 50,000 trees, powering the entire energy needs of 400 homes annually.
The signing ceremony was held at the manufacturing facility of Sineo Packaging located in Dubai Industrial City and was attended by Wayne Beifus, Chief Financial Officer, AWR Group, Antoine Moussali, CEO, Sineo Packaging Manufacturing, David Auriau, Group CEO, Positive Zero, and Laurent Longuet, CEO, SirajPower, a Positive Zero company, among other company executives.
Wayne Beifus, Chief Financial Officer, AWR Group, said:“AWR Group is committed to actively incorporating sustainability initiatives across various verticals, ensuring a positive social, environmental, and economic impact. This solar installation at Sineo Packaging is an extension of the Group's ongoing sustainability efforts and aligns with our organisation-wide ESG framework, which supports the Net Zero aspirations of the UAE and helps meet the UN Sustainable Development Goals. We seek to make a meaningful and enduring impact - in business, on people, and on the world at large.”
David Auriau, Chief Executive Officer of Positive Zero, stated:“Our mission extends beyond providing solar solutions; it is about helping our clients drive transformative change towards environmental responsibility through a fast, simple and profitable sustainability roadmap. We are proud to partner with AW Rostamani Group on this project, building on our long-standing relationship which includes six successful projects to date. This installation will provide Sineo Packaging with clean energy and contribute to a more decarbonized future for the UAE.”
Sineo Packaging Manufacturing is the region's only sustainable packaging manufacturer. The 460 kWp solar capacity will enable Sineo Packaging Manufacturing to generate approximately 7.7 Gigawatt-hours (GWh) of clean energy across a 10-year lease period – a testimony to the company's commitment to sustainable operations.
Antoine Moussali, CEO, Sineo Packaging Manufacturing, added:“We have taken our commitment to sustainability one step further – not only do we create sustainable products, but we now manufacture them sustainably as well. This partnership with Positive Zero to install significant solar capacity at our Dubai Industrial City facility is a powerful testament to our commitment to eco-friendly practices. Generating our own clean energy will substantially reduce our carbon footprint and aligns perfectly with our mission to provide innovative and environmentally responsible packaging solutions for the food and beverage sector.”
Laurent Longuet, CEO, Positive Zero's Distributed Generation arm (SirajPower), further commented:“We are excited to be building and expanding our energy transition efforts with one of the most esteemed and renowned conglomerates in the UAE. AW Rostamani has proven its commitment and leadership time and again not only through its growth and business successes but also towards a Net Zero mandate. With supportive regulatory initiatives on the ground, Commercial & Industrial businesses today can harness solar energy and reap its short-term and long-term environmental and economic benefits”.
Sineo Packaging Manufacturing produces innovative, food-safe, and eco-friendly solutions for the food and beverage sector worldwide. The company offers a wide range of recyclable, biodegradable, and compostable options with customisable branding, serving over 200 businesses globally. The manufacturing facility has 15 high-speed production lines with an annual production capacity of 400 million units.
The new installation at Sineo Packaging Manufacturing will further enhance AWR Group's group-wide clean energy generation and associated environmental benefits.
About AWR Group:
AW Rostamani Group is a multi-sector, multi-market group and one of the most progressive companies in the Middle East. With a legacy spanning over seven decades, AWR Group employs 3,000 individuals, serving a diverse customer base of over 155,000 individuals and 24,000 businesses. Its core verticals include automotive, real estate, logistics, lifestyle, lighting solutions, travel, agritech, and sustainable packaging.
More than just serving the present, AWR Group embraces generation next. It builds purposeful businesses to enrich the lives of every generation, striving to make a meaningful and enduring impact on business, people, and the world. Built on a bedrock of strong founding values, AWR Group continues to evolve with the times and ahead of them, at work for a planet that prospers.
About Sineo Packaging Manufacturing:
Sineo Packaging Manufacturing is a UAE based producer of sustainable packaging solutions, located in Dubai Industrial City. Established as a joint venture with AW Rostamani Group since 2019, the company specializes in high-quality, eco-friendly packaging for the foodservice, hospitality, retail, and e-commerce sectors. Its BRCGS certificated facility offers advanced manufacturing capabilities, including six-colour flexographic printing, and produces packaging using recyclable, biodegradable and bio-coated compostable materials.
The company is also the region's only manufacturer of square kraft bowls, offering innovative options for businesses seeking sustainable alternatives. With a strong focus on quality, safety, and customer satisfaction, Sineo Packaging Manufacturing supports over 200 partners across regional and international markets.
About Positive Zero:
Positive Zero is changing the game. As the Middle East's energy transition leaders, we are empowering a new energy economy by making the decarbonization process fast, simple and profitable.
Hundreds of businesses across diverse industries have cut operational costs by up to 50% and reduced carbon footprint by up to 70% with Positive Zero's decarbonization-as-a-service offering. With no upfront investment required by clients, Positive Zero handles everything from design and financing, to construction and operation of on-site infrastructure, providing comprehensive and fully-financed solutions in distributed generation, energy efficiency, and clean mobility.
With more than 200MW of distributed solar installations in operation and over 100 million kWh in energy consumption savings monitored and managed by digital solutions, Positive Zero continues to grow and reinforce its position as the largest provider of sustainable and decentralized power infrastructure in the region. The result is a reduction of over 250,000 tons of carbon emissions annually, equivalent to planting 4 million trees and nurturing them for a decade.
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