Wet Wipes Market Report 2025 | Opportunities, Growth Drivers, Industry Trend Analysis, Forecast To 2034 | Retailers Expand Private-Label Offerings To Meet Price-Conscious Demand Without Sacrificing Quality

(MENAFN- GlobeNewsWire - Nasdaq) Urbanization and Fast-Paced Lifestyles Fuel Demand for Waterless, On-the-Go Hygiene Solutions

Dublin, April 15, 2025 (GLOBE NEWSWIRE) -- The "Wet Wipes Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034" report has been added to ResearchAndMarkets.com's offering.
The Wet Wipes Market was valued at USD 4.8 billion in 2024, and is projected to reach USD 8.3 billion by 2034, rising at a CAGR of 5.6%. This robust growth is fueled by rising consumer demand for convenient, hygienic solutions across personal care and household applications.

As urban populations grow and daily routines become increasingly fast-paced, wet wipes have become a go-to solution for maintaining cleanliness without water. The post-pandemic emphasis on personal hygiene continues to drive market expansion, with consumers prioritizing products that offer quick and efficient sanitation. Additionally, heightened awareness of skincare, sustainability, and chemical-free formulations is influencing buying decisions, leading to a surge in demand for eco-friendly and biodegradable wet wipes.
The market is experiencing rapid transformation as manufacturers innovate to meet consumer preferences for gentler, more sustainable options. Brands are introducing wet wipes infused with natural extracts, dermatologically tested ingredients, and antibacterial properties, catering to a health-conscious audience. The convenience of single-use wipes is propelling sales, especially in travel-friendly packaging that appeals to busy lifestyles. Furthermore, regulatory initiatives promoting eco-conscious products are shaping market trends, with many companies focusing on biodegradable and plastic-free alternatives. Strategic collaborations between manufacturers and retailers are also driving competitive pricing and enhanced product availability, further accelerating market penetration.
In terms of product type, the market is categorized into personal care and household wet wipes. The personal care segment led the market, generating USD 3.4 billion in 2024, and is anticipated to grow at a CAGR of 5.7% over the forecast period. The increasing reliance on these products for daily hygiene, skincare, and convenience fuels this growth. Baby wipes, facial wipes, feminine hygiene wipes, and body cleansing wipes are witnessing heightened demand due to their practicality and waterless application. Urban lifestyles and hectic schedules have further cemented the role of personal care wipes as essential hygiene products. As consumers seek effective, portable solutions to maintain cleanliness, the adoption of these products continues to rise.
Material selection plays a crucial role in market dynamics, with wet wipes commonly made from cotton, non-woven fabrics, and woven fabrics. In 2024, the cotton segment accounted for a 5.8% market share during the forecast period. Cotton's natural and biodegradable properties make it an attractive choice for environmentally conscious consumers. Its softness and absorbency make it particularly suitable for baby wipes and facial wipes, addressing the growing demand for gentle, skin-friendly alternatives. As concerns over synthetic materials and harmful chemicals increase, consumers are actively shifting towards cotton-based wipes that align with their preference for sustainable, chemical-free options.
North America held a 26.4% share of the wet wipes market in 2024, amounting to USD 1.27 billion. The demand for wet wipes continues to rise in this region as consumers emphasize hygiene in both personal and household care. Major retailers are contributing to market expansion by offering competitively priced private-label wet wipes, making them more accessible to a broad consumer base. Additionally, regulatory bodies are encouraging the adoption of safer and eco-friendly ingredients, influencing product formulations and marketing strategies. The demand for travel-sized, multi-use wet wipes is particularly strong in the United States and Canada, where on-the-go hygiene solutions have become a necessity for consumers with dynamic lifestyles. These factors collectively support the continued growth and evolution of the North American wet wipes market.
Comprehensive Market Analysis and Forecast

• Industry trends, key growth drivers, challenges, future opportunities, and regulatory landscape
• Competitive landscape with Porter's Five Forces and PESTEL analysis
• Market size, segmentation, and regional forecasts
• In-depth company profiles, business strategies, financial insights, and SWOT analysis

Key Attributes

Report Attribute	Details
No. of Pages	190
Forecast Period	2024-2034
Estimated Market Value (USD) in 2024	$4.8 Billion
Forecasted Market Value (USD) by 2034	$8.3 Billion
Compound Annual Growth Rate	5.6%
Regions Covered	Global

Key Topics Covered
Chapter 1 Methodology & Scope
1.1 Research design
1.1.1 Research Approach
1.1.2 Data collection methods
1.2 Base estimates and calculations
1.2.1 Base year calculation
1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research & validation
1.4.1 Primary sources
1.4.2 Data mining sources
1.5 Market definitions
Chapter 2 Executive Summary
2.1 Industry synopsis, 2021-2034
Chapter 3 Industry Insights
3.1 Industry ecosystem analysis
3.2 Supplier landscape
3.3 Pricing analysis
3.4 Technology & innovation landscape
3.5 Key news & initiatives
3.6 Regulatory landscape
3.7 Manufacturers
3.8 Distributors
3.9 Retailers
3.10 Impact forces
3.10.1 Growth drivers
3.10.1.1 The growing emphasis on hygiene
3.10.1.2 Convenience and portability trends
3.10.1.3 Health regulations and standards
3.10.1.4 Growing hospitality sector
3.10.2 Industry pitfalls & challenges
3.10.2.1 Regulatory pressures
3.10.2.2 Market saturation and competition
3.11 Growth potential analysis
3.12 Consumer buying behavior
3.13 Porter's analysis
3.14 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, by Product Type, 2021-2034 ($Bn) (Thousand Units)
5.1 Key trends
5.2 Personal care wet wipes
5.2.1 Face wipes
5.2.2 Body wipes
5.2.3 Intimate wipes
5.2.4 Baby wipes
5.2.5 Others
5.3 Household wet wipes
Chapter 6 Market Estimates & Forecast, by Material, 2021-2034 ($Bn) (Thousand Units)
6.1 Key trends
6.2 Cotton
6.3 Non-woven fabrics
6.4 Woven fabrics
Chapter 7 Market Estimates & Forecast, by Price, 2021-2034 ($Bn) (Thousand Units)
7.1 Key trends
7.2 Low
7.3 Medium
7.4 High
Chapter 8 Market Estimates & Forecast, by Packaging Size, 2021-2034 ($Bn) (Thousand Units)
8.1 Key trends
8.2 Upto 50 wipes
8.3 50-100 wipes
8.4 More than 100 wipes
Chapter 9 Market Estimates & Forecast, by End Use, 2021-2034 ($Bn) (Thousand Units)
9.1 Key trends
9.2 Individual
9.3 Commercial
Chapter 10 Market Estimates & Forecast, by Distribution Channel, 2021-2034 ($Bn) (Thousand Units)
10.1 Key trends
10.2 Online
10.2.1 E-commerce
10.2.2 Company websites
10.3 Offline
10.3.1 Supermarkets
10.3.2 Individual stores
10.3.3 Dollar stores
10.3.4 Others (specialty stores, etc.)
Chapter 11 Market Estimates & Forecast, by Region, 2021-2034 ($Bn) (Thousand Units)
11.1 Key trends
11.2 North America
11.2.1 The U.S.
11.2.2 Canada
11.3 Europe
11.3.1 UK
11.3.2 Germany
11.3.3 France
11.3.4 Italy
11.3.5 Spain
11.3.6 Russia
11.4 Asia-Pacific
11.4.1 China
11.4.2 India
11.4.3 Japan
11.4.4 Australia
11.4.5 South Korea
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.5.3 Argentina
11.6 MEA
11.6.1 UAE
11.6.2 South Africa
11.6.3 Saudi Arabia
Chapter 12 Company Profiles
12.1 Beiersdorf
12.2 Cascades
12.3 Clorox
12.4 Essity
12.5 Estee Lauder
12.6 Johnson & Johnson
12.7 Kimberly-Clark
12.8 Kirkland Signature
12.9 Nice-Pak Products
12.10 PDI
12.11 Procter & Gamble
12.12 Reckitt Benckiser
12.13 Sani Professional
12.14 Seventh Generation
12.15 Unilever

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