Fitness First Unveils New Game-Changing Club In Business Bay

(MENAFN- Mid-East Info) Fitness First, one of the region's leading health and fitness brands, is proud to announce the grand opening of its newest state-of-the-art club in Bay Gate Tower, located in the vibrant Business Bay district. With its modern design, advanced facilities, and expertly planned spaces, the new Bay Gate club promises to offer an unmatched fitness experience for members in Dubai.

Designed in collaboration with a renowned international design agency – LXA, the Bay Gate club embodies a sleek, contemporary aesthetic while prioritizing functionality and convenience. Every corner of the club has been meticulously planned by a dedicated team to ensure optimal space management, enhancing member comfort and ease of movement throughout the facility.

The Bay Gate club features a wide array of innovative amenities and programs tailored to fitness enthusiasts of all levels:

• Diverse Class Offerings: Members can choose from a variety of classes, including Reformer Pilates, functional training, yoga, barre, immersive cycling, boxing, outdoor gym zone sessions, water-based mind and body group sessions including low impact high intensity aqua classes, Les Mills and brand-new Signature programs such as Myoflow, BXN, Reform VIP, Rush Xpress, Flow&Float and more, all led by highly skilled instructors.
• Latest Fitness Equipment: The gym floor offers a playground of equipment to support all levels and abilities including the latest innovations from Gym80, Technogym, and Freemotion, including the latest Freemotion Incline trainer designed for fat-burning, low-impact cardio, HIIT and strength training, Freemotion Dual Cable Cross designed to deliver targeted results, a dedicated booty zone to optimize your glutes and fortify your legs, Gym80 outdoor gym playground for a unique experience, aqua equipment including aqua treadmills, bikes, mats and more for a complete world class experience.
• Immersive Experiences: The club is equipped with the latest fitness innovations to deliver an unparalleled experience to members and help them achieve their goals even more effectively and efficiently. This includes GoXpro – an innovative digital platform for personal training with personalized biomechanical client assessment offering the most accurate progress tracking and digitized gamified challenges to enhance member engagement, Team Beats –providing guided immersive experiences for group classes, Wexer – offering virtual fitness solutions for individuals and groups that delivers more accessible fitness options to meet the needs of our members, Seca – a new generation of body composition analysis technology that enables members to optimize their success by getting the most accurate results, and many more.
• Recovery and Wellness Zones: A recovery zone offering red light therapy, cryotherapy, sports therapy, cold plunge pools, infrared saunas, Normatec boots, Hyperice equipment and much more, providing members with the tools they need to prioritize recovery, enhance performance and support overall well-being.
• Community-Centric Design: Members' lounge with an exclusive Prep&Co. health bar offering a tailored menu to foster a sense of community and provide members with nutritious meals and snacks that perfectly complement their fitness routines.

The Bay Gate opening marks a significant milestone in Fitness First's expansion strategy, which includes six new clubs across Dubai and Abu Dhabi by the end of the year. With 41 clubs in 32 locations across the GCC, Fitness First continues to lead the industry, delivering premium fitness solutions to its growing community.

Fitness enthusiasts in Dubai can now experience the perfect blend of innovation, design, and functionality at the Bay Gate club. The club features a cold plunge, a 25m swimming pool, and an outdoor workout zone, providing members with diverse training options for both high-intensity and recovery-focused sessions. Whether you're looking to kickstart your fitness journey or elevate your existing routine, Bay Gate offers the ideal environment to achieve your goals.

About Fitness First:

Fitness First Middle East is one of the worlds most trusted and established health and fitness brands. Owned and operated by Landmark Group in the Middle East and North Africa, the brand has 41 clubs across 32 locations within the UAE, Bahrain, Kuwait, and Qatar.

Fitness First offers world-class amenities, including state-of-the-art exercise equipment, unlimited free group exercise classes, and personal training by internationally accredited fitness professionals.

The brand offers the latest innovations in the fitness industry to its members across its networks, with 90+ fitness experiences including proprietary signature programs, a full range of Les Mills classes, kids' activities, Swim Academies, Padel Tennis, Hot Yoga, Reformer Pilates, Water based Mind and Body group sessions, MYZONE, fully immersive Fitness screens, digital technologies and much more.

Fitness First has been a key player in the Middle East's fitness industry for almost 20 years, helping its members to GO FURTHER in LIFE.

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