(MENAFN- Investor Brand Network) In spite of the widespread use of cannabis, businesses in the industry have faced significant challenges . Despite the continued growth in retail sales, many brands find it challenging to differentiate themselves in a market that largely views cannabis as a commodity. Even some of the biggest players have filed for bankruptcy due to these difficulties.

As the marijuana industry matures in different jurisdictions, mergers and acquisitions, bankruptcies and other hallmarks of market consolidation are bound to become increasingly common. It is now up to leading brands like Green Thumb Industries Inc. (CSE: GTII) (OTCQX: GTBIF) to study the...

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