
Kashmir's Tourism Sector Hoping For Revival After Lean Run Due To Dry Winter
However, with the recent snowfall and the forecast of more precipitation, Kashmir's tourism sector is now hoping for a revival.
ADVERTISEMENTThe Valley has witnessed a dry winter this year with the months of January and February recording a precipitation decit of around 80 per cent, raising the possibility of drought in the Valley this summer.
ADVERTISEMENTSeveral water bodies are owing below the zero level mark at many places while some springs have dried up completely due to the receding water table, as the threat of drought-like conditions looms over the Valley.
The conditions have become a cause of concern for the local population, which is largely dependent on irrigation for its agriculture and horticulture.
Read Also Fresh Rain, Snow Renew Kashmir's Lifelines Historic Achabal Spring Rejuvenates, Returns To Its Original StateThe lack of good precipitation has also become a cause of concern for the Valley's tourism sector as the near snowless winter has led to a decrease in tourist footfalls.
As per the tourism players, Kashmir has witnessed about 50 per cent cancellation of bookings over the last few days.
The lack of enough snowfall has forced the authorities to postpone the fth edition of Khelo India Winter Games, which were scheduled to begin from February 22 at the famous ski-resort of Gulmarg.
“Gulmarg has witnessed over 50 per cent cancellations in the last few days due to lack of snowfall,” Rauf Tramboo, president of Travel Agents Association of Kashmir (TAAK), told PTI.
Tramboo said the snow resort was set for hosting the Khelo India Winter Games and an inventory of 400-500 rooms was booked for the event. However, due to the postponement of the event, the hotels have now suffered huge losses.
“There was total cancellation for the week-long event,” he said.
Less snowfall has left the tourists dejected.
The TAAK president said the tourism players used to sell the winter period as 'White Kashmir', but the dull winter has dampened the spirit this time.
“It used to be white everywhere. Tourists, including foreigners, and skiers used to visit in the months of January, February and March and the Valley used to be full of tourists. However, this winter, it has been dull. January was relatively better then February on account of snowfall.
February has been the most affected, it has been very dull,” he said.
Overall, in Kashmir, 40-50 per cent bookings have been cancelled as compared to the last winter, he added.
Tramboo said foreign tourists used to remain in the Valley till mid-March, but“there has been a steep decline in their numbers this time”.
“Most of them postponed their visit or diverted to places like Kazakhstan or other ski-resorts,” he said.
The Kashmir Chamber of Commerce and Industry (KCCI) has also expressed concern over the decline in tourist arrivals.
“International tourism, particularly in the adventure and recreational segments, has sadly experienced a substantial downturn. This decline directly impacts foreign exchange earnings and employment in the tourism sector,” Faiz Ahmad Bakshi, secretary general, KCCI, said.
Amid the gloom, many areas in the higher reaches of Kashmir, including Gulmarg, received fresh snowfall on Thursday.
The MeT oce said while the weather is likely to remain cloudy but generally dry from February 21- 24, light to moderate rain or snow is possible at most places, with isolated heavy falls, during February 25-28.
The wet spell along with the forecast of more precipitation have raised hopes among people of reducing the high rainfall decit in Kashmir.
The tourism stakeholders are now hoping for a much-needed turnaround and revival.
Another factor that may have contributed to a drop in tourist footfalls is the the ongoing Maha Kumbh in Uttar Pradesh's Prayagraj, which is drawing a lot of attention, feel some tourism players.
“Once the Kumbh Mela gets over, we are expecting things to pick up. In winter, our main attraction is snowfall and if snowfall is not there, people will try to postpone their visit. Now that we have had some snowfall, I am expecting better things,” Asif Burza, a hotelier, said.
Tramboo also expressed hope of a good accumulation of snow so that skiers and other tourists make a beeline for the Valley
Follow this link to join our WhatsApp group : Join Now
Be Part of Quality Journalism |
Quality journalism takes a lot of time, money and hard work to produce and despite all the hardships we still do it. Our reporters and editors are working overtime in Kashmir and beyond to cover what you care about, break big stories, and expose injustices that can change lives. Today more people are reading Kashmir Observer than ever, but only a handful are paying while advertising revenues are falling fast. |
ACT NOW |
MONTHLY | Rs 100 | |
YEARLY | Rs 1000 | |
LIFETIME | Rs 10000 | |
CLICK FOR DETAILS

Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.
Comments
No comment