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SPANDY Welcomes a Powerhouse Roster of Visionary Directors
(MENAFN- PRM Global) London, UK – 12th February 2025 – SPANDY, a creative representation agency known for its carefully curated selection of the world’s most dynamic and innovative creative talents, is thrilled to announce the addition of five groundbreaking directors to its ever-expanding roster. Arrad, Colin Tilley, Howard Greenhalgh, Kieran J Edwards, and Phillip Lopez bring with them a wealth of experience and a visionary approach that continues to redefine the creative landscape.
Arrad, an Iranian-American filmmaker, has crafted iconic visuals for some of today’s most influential artists, including Nicki Minaj, Lil Wayne, and Missy Elliott. With over 2 billion views to date, his work has earned VMA nominations and critical acclaim, including GRM Daily’s “Video of the Year.”
Colin Tilley is a Grammy-nominated director known for his work with Kendrick Lamar, Justin Bieber, and Nicki Minaj. With a track record that includes multiple BET, MTV, and UKMVA awards, Tilley’s distinctive visual style and narrative-driven approach have cemented his status as one of the industry’s most sought-after commercial and music video directors.
Howard Greenhalgh, a multi-award-winning filmmaker, brings decades of experience in music videos, short films, and TV commercials. His Cannes Gold-winning work and collaborations with top-tier brands and artists showcase his unparalleled ability to create visually stunning, impactful narratives.
Kieran J Edwards has carved a name for himself in the commercial space, directing films for global brands, with seasoned celebrities across 10 different countries to date. Recognised for his dynamic and high-energy visual storytelling, Kieran’s expertise spans food, sports, and lifestyle brands, making him a perfect fit for SPANDY’s creative ethos.
Phillip Lopez, a director and photographer, is driven by a deep emotional connection to storytelling. His cinematic and evocative approach to filmmaking has made him a standout talent in both commercial and artistic spaces.
Jo Lurie, Director of SPANDY, commented: “This group of directors represents the best in boundary-pushing visual storytelling. Each of them brings a unique creative energy and a distinct perspective that aligns with SPANDY’s vision of shaping the future of content. We’re incredibly excited to welcome them to the family.”
SPANDY continues to expand its diverse and carefully curated roster of creative talent, collaborating with visionary filmmakers, photographers, and storytellers who are reshaping the future of content creation across industries.
Arrad, an Iranian-American filmmaker, has crafted iconic visuals for some of today’s most influential artists, including Nicki Minaj, Lil Wayne, and Missy Elliott. With over 2 billion views to date, his work has earned VMA nominations and critical acclaim, including GRM Daily’s “Video of the Year.”
Colin Tilley is a Grammy-nominated director known for his work with Kendrick Lamar, Justin Bieber, and Nicki Minaj. With a track record that includes multiple BET, MTV, and UKMVA awards, Tilley’s distinctive visual style and narrative-driven approach have cemented his status as one of the industry’s most sought-after commercial and music video directors.
Howard Greenhalgh, a multi-award-winning filmmaker, brings decades of experience in music videos, short films, and TV commercials. His Cannes Gold-winning work and collaborations with top-tier brands and artists showcase his unparalleled ability to create visually stunning, impactful narratives.
Kieran J Edwards has carved a name for himself in the commercial space, directing films for global brands, with seasoned celebrities across 10 different countries to date. Recognised for his dynamic and high-energy visual storytelling, Kieran’s expertise spans food, sports, and lifestyle brands, making him a perfect fit for SPANDY’s creative ethos.
Phillip Lopez, a director and photographer, is driven by a deep emotional connection to storytelling. His cinematic and evocative approach to filmmaking has made him a standout talent in both commercial and artistic spaces.
Jo Lurie, Director of SPANDY, commented: “This group of directors represents the best in boundary-pushing visual storytelling. Each of them brings a unique creative energy and a distinct perspective that aligns with SPANDY’s vision of shaping the future of content. We’re incredibly excited to welcome them to the family.”
SPANDY continues to expand its diverse and carefully curated roster of creative talent, collaborating with visionary filmmakers, photographers, and storytellers who are reshaping the future of content creation across industries.

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