Starbucks Announces Major Middle East Expansion With 500 New Stores Planned

2025-02-15 06:18:06

(MENAFN- The Arabian Post)

Starbucks has unveiled an ambitious plan to significantly increase its presence in the Middle East by opening approximately 500 new stores over the next five years. This expansion is expected to create around 5,000 jobs in the region, underscoring the company's commitment to growth in this market.

Chief Executive Officer Brian Niccol emphasized the strategic importance of this move, stating that the Middle East offers substantial opportunities for the brand. He highlighted the region's dynamic economies and evolving consumer preferences as key factors driving this decision.

Currently, Starbucks operates nearly 2,000 outlets across the Middle East and North Africa, with a notable presence in countries such as Saudi Arabia, Turkey, and the United Arab Emirates. The company collaborates with the Alshaya Group to manage its operations in these markets, ensuring that the Starbucks experience aligns with local customs and cultures.

Despite facing challenges, including calls for boycotts related to geopolitical issues, Starbucks has continued to expand in the Middle East. In the past year, the company added 127 new locations, marking a 7% increase in its regional footprint. Saudi Arabia led this growth with 55 new stores, followed by Turkey and Dubai.

This expansion aligns with Starbucks' broader global strategy to strengthen its brand presence and cater to diverse markets. The company aims to enhance its role as a community hub, offering a welcoming environment for customers. This initiative is part of a larger effort to revitalize the brand and return to its roots as a community-focused coffeehouse.

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