Tuesday, 02 January 2024 12:17 GMT

French Fry Lip Balm Sells Out In 48 Hours--But Fans Have One Last Chance To Get It


(MENAFN- PR Newswire)

A Beauty-Meets-Food Sensation

Kiss of French is no ordinary lip balm. Unlike traditional lip products, it's made with mashed Idaho potatoes , blended into a hydrating formula that softens lips while delivering a subtle fry-inspired essence.

This marks IPC's second viral beauty-meets-food launch, following Frites by Idaho , a French fry-scented perfume that also sold out in record time.

"French fries aren't just a favorite-they're a full-on obsession," said Jamey Higham, IPC President & CEO. "Americans consume over 9 billion pounds of fries each year, and when they want the best, they turn to Idaho® potatoes. With Kiss of French , we took that love and turned it into something unexpected and unforgettable."

Where to Get It

Kiss of French is officially sold out , but fans still have one more shot! The Idaho Potato Commission is hosting a giveaway on Instagram through Friday , giving lucky winners a chance to claim the last remaining balms.

To enter, follow @idahopotatoes and check out the official giveaway post here .

Why the Obsession?

A recent national Pollfish survey found that 92% of Americans find the taste of fresh Idaho® potato French fries irresistible . Now, that same tempting allure is coming to life in an unexpected way-one that makes your lips just as irresistible.

SOURCE Idaho Potato Commission

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