NIQ BASES Reveals Blueprint For Business Growth Through Innovation

(MENAFN- Mid-East Info) 2024 Breakthrough Innovation Award Winners

• Top innovators : The 2024 Breakthrough Innovation Awards recognized 22 leading products that achieved remarkable success in the Kingdom of Saudi Arabia (KSA), standing out in a competitive marketplace.
• Innovation drives growth: Top innovators in KSA outperform category averages, achieving 3.5X higher velocity and 1.6X the distribution during their launch year. Additionally, their sales increased by approximately 30% in Year 2 compared to Year 1, illustrating the lasting impact of strategic innovation.
• Emerging trends : Growing consumer demand for health-driven benefits (e.g., low-calorie, gut health) and personal care is rapidly shaping the future of innovation in the region.

Riyadh, Kingdom of Saudi Arabia, 8 January 2025 : NielsenIQ (NIQ), the world's leading consumer intelligence company, is proud to unveil its latest insights, showcasing how innovation remains the cornerstone of business growth. During an exclusive event in Riyadh, NIQ BASES celebrated the winners of the 2024 Breakthrough Innovation Awards, honoring brands that have disrupted the market and captivated consumers with exceptional new product launches. Driving Growth Through Innovation

In today's fast-evolving marketplace, where consumer expectations shift rapidly and market conditions remain unpredictable, innovation continues to be the driving force behind sustainable growth. According to NIQ BASES, top innovators in Saudi Arabia achieve 5X higher velocity and 2X the distribution in their launch year compared to category averages for new launches. This demonstrates how strategic innovation can propel brands ahead of the competition.

“In today's rapidly changing and often challenging economic landscape, innovation is more than a competitive advantage; it's a lifeline,” comments Zulfiqar Razvi Executive Director at NIQ BASES.“It empowers businesses to adapt, differentiate, and capture market opportunities, even amid uncertainty. The success stories of these innovators highlight the power of combining customer insights, agility, and execution to create products and solutions that resonate deeply and deliver lasting value.”

NIQ BASES empowers FMCG brands with cutting-edge insights to fuel product development, renovation, and activation. With over 200 patents in AI and machine learning, and with a database of over 500,000 innovations, NIQ BASES offers unparalleled expertise in market dynamics and actionable strategies for success. Celebrating Breakthrough Innovators

This year's winners of the Breakthrough Innovation Awards exemplify excellence in execution, with products that not only broke through the marketplace clutter but also addressed evolving consumer needs. Winning products in Saudi Arabia saw a remarkable 30 % increase in sales during their second year compared to their first-a testament to the power of purposeful innovation.

Since 2012, more than 900 brands globally have been recognized with this prestigious honor, including 75+ innovations in Saudi Arabia across categories like Food (42%), Beverages (12% non-alcoholic) and Health & Beauty (36%).

The 2024, KSA Breakthrough Innovation Award Winners are:

• Lay's Maxx Chips by PepsiCo
• AlWalimah Style Sauces – Bukhari & Mandi by Mayar Foods
• Nutella Biscuits by Ferrero
• ALYOUM Flavors of the World by Almarai
• Almarai Ice Leaf by Almarai
• Kellogg's Granola Range by Kellanova
• Teashop Ringo Sandwich Biscuits & Wafers by National Biscuits & Confectionery Co. Ltd.
• Safio Immunity Booster by AlSafi Danone
• Americana Xtreme Range by Americana
• Sadia Mini Chef by BRF
• Rockstar Energy Drink by PepsiCo
• Saudia Lemon Mint – Fruit Ice Stick, Saudia Pomegranate – Fruit Ice Stick by SADAFCO
• Puck Shredded Mozzarella Mixes by Arla
• Cadbury Miniatures by Mondelēz International
• Always Aloe Cool & Always Aloe Cool XL by P&G
• Bepanthen Derma Daily Lotion by Bayer
• L'Oréal Paris Elvive Hyaluron Moisture Range by L'Oréal

The 2024, KSA Breakthrough Innovation Award Wavemakers are:

• McVitie's Tartlets by Pladis
• Sadia Broasted Chicken Jalapeno by BRF
• Danette Milkshake by AlSafi Danone
• Almarai Ice Cream by Almarai
• DZRT Nicotine Pouches by Badael

Each winner showcases how a Good Idea, a Good Product, and Effective Activation -the three guiding principles of NIQ BASES-can deliver exceptional marketplace success. Emerging Innovation Trends

The 2024 Breakthrough Innovation analysis highlights significant opportunities for brands in Saudi Arabia, including:

• Health-Driven Benefits: While taste (100%) remains the primary theme across all winners, majority of the food & beverage winners delivered on ingredients (57%), convenience (36%) and being free from / low in & holistic health (29%)
• Personal Care: The Personal Care winners conveyed protection (67%) and specialized benefits (67%) followed by naturalness (33%).

“Breakthrough products and their journey serve as a testament to the transformative potential of innovation when aligned with a clear vision and market demand”, added Razvi .

About NIQ

NielsenIQ (NIQ) is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in more than 95 countries covering 97% of GDP. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full ViewTM. or more information, please visit

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