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Granola Market To Surpass USD 6 Billion By 2034, Growing At A 4.1% CAGR | Future Market Insights, Inc.

12/19/2024 4:31:28 AM

(MENAFN- GlobeNewsWire - Nasdaq) The granola market is a growing industry that provides a variety of products to consumers. Granola has become increasingly popular in recent years due to its health benefits and wide range of flavors. As more people become aware of the benefits of this nutritious snack, the granola market continues to expand.

NEWARK, Del, Dec. 19, 2024 (GLOBE NEWSWIRE) -- The global granola market is projected to achieve a valuation of USD 4 billion in 2024. With an expected CAGR of 4.1% during the forecast period, the market is anticipated to grow significantly, reaching USD 6 billion by 2034.

The demand for granola is on the rise, driven by the growing popularity of granola breakfast cereals and bars. Traditionally, North America and Europe have been strongholds for breakfast cereals, offering substantial growth opportunities for market players. Granola's health benefits are also a key factor contributing to its increasing demand.

In 2023, the granola market was valued at USD 3.7 billion and is estimated to reach USD 4 billion in 2024, reflecting an impressive year-over-year growth of 8%. Among flavors, chocolate stands out as the most preferred, projected to capture 34% of the market share in 2024.

Increased Spending on Breakfast Cereals Drives Granola Market Growth

Granola is becoming a staple ingredient in breakfast cereals, thanks to its appeal among health-conscious consumers. The rising demand for healthier breakfast options has led to a surge in preference for cereals made with granola.

North America and Europe dominate the breakfast cereal market, where cereals are a breakfast tradition. These regions also lead in spending on breakfast cereals, significantly boosting the demand for granola-based options.

Meanwhile, the growing influence of Western dietary habits is driving the adoption of breakfast cereals in Asian countries, further contributing to the expansion of the granola market in these regions.

"The rising health consciousness and demand for gluten-free and keto-friendly options are driving innovation in the granola market. With North America and Europe leading consumption and Asia Pacific showing growth potential, granola's role as a staple in breakfast cereals continues to expand globally.", - says Nandini Roy Choudhury , Client Partner at Future Market Insights

Rising Health Consciousness Fuels Demand for Granola Products

Granola is widely recognized for its health benefits, making it an increasingly popular choice among consumers seeking healthier food options. With a growing focus on reducing the consumption of unhealthy and fattening foods, granola has become a preferred alternative. Additionally, it is highly favored by individuals adhering to gluten-free diets.

Manufacturers are also enhancing the keto appeal of granola by introducing keto-friendly options, further boosting its health profile. As a result, the production of grainless and keto-compatible granola products has seen significant growth.

Detailed Market Study: Full Report and Analysis:

Rising Demand for Convenience Foods Drives Granola Market Growth

The global rise in the working-class population has significantly increased the adoption of convenience foods. Granola has become a versatile option, seamlessly fitting into various convenience food categories, from breakfast staples to meal toppers. Its easy-to-eat nature makes it a go-to choice for busy consumers managing hectic lifestyles.

A major driver behind the growing demand for convenience foods is urbanization, which has led to a shift in consumer preferences toward readily consumable products such as granola bars and single-serve granola packs. The table below highlights urbanization rates in key countries, illustrating the potential for granola market expansion.

Premium and Artisanal Granola Gaining Consumer Favor

Granola makers in the premium and artisanal segments are redefining traditional granola by introducing niche products that go beyond conventional ingredients like nuts and oats. These offerings not only deliver unique flavors but also stand out with their visual appeal. The growing popularity of artisanal granola has created opportunities for small-scale producers to carve a niche with their distinctive products, further fueling market growth.

Region-wise Analysis

Countries	CAGR 2024 to 2034
Canada	7.5%
China	6.2%
United Kingdom	6.1%
Spain	6.6%
United States	6%

United States: Artisanal Brands Lead the Way

The granola market in the United States is projected to grow at a CAGR of 6% from 2024 to 2034. As a breakfast staple, granola continues to enjoy widespread popularity, with granola bars appealing to both children and adults.

With granola firmly entrenched in American diets, brands are focusing on differentiation to stand out. Artisanal brands like KIND Snacks and Purely Elizabeth are capturing attention with innovative offerings. For example, in January 2024, Purely Elizabeth introduced Cookie Granola, showcasing the importance of product innovation for staying competitive in the U.S. market.

China: Health Awareness Drives Granola Adoption

In China, the granola market is forecast to grow at a CAGR of 6.2% during the 2024–2034 period. Rising obesity rates, with nearly 50% of adults and 20% of school-age children being overweight (as reported in the 2020 Report on Chinese Residents Chronic Diseases and Nutrition), have heightened the focus on healthier eating habits.

Granola's nutritional benefits have fueled its popularity, with products like Japanese brand Calbee's Frugra and Mygla gaining traction. These granola products, rich in dietary fiber and made with wholesome ingredients like oats, rye, and coconut, align with Chinese consumers' growing demand for healthier food options.

Spain: A Lucrative Market for Global Players

Spain's granola market is expected to grow at a CAGR of 6.6% from 2024 to 2034, driven by a dynamic culinary culture and rising snacking trends. The Spanish population's openness to food experimentation creates significant opportunities for international brands.

For example, French brand Carrefour has introduced insect-based granola bars to the Spanish market, appealing to adventurous eaters, while PepsiCo's classic Quaker Cruesli granola cereal continues to gain popularity. This diverse consumer demand positions Spain as a highly attractive market for granola products in the coming years.

Category-wise Insights

What are the different flavors available in Granola?

Granola is a popular breakfast cereal that has been growing in popularity due to its convenience and versatility. The classic combination of oats, nuts, and honey has been around for quite some time, but now there are many different flavors available. From the classic Vanilla flavor to the more exotic Chocolate, Coconut, Strawberry, and Banana varieties.

Which has a larger market share between Bars, and Cereals?

The bar segment is becoming increasingly popular in the granola market, as consumers are drawn to portable, high-protein snacks for breakfast and on-the-go snacking. According to recent research, bars are now one of the most popular product types in the US specialty food market, behind chocolate and candy. The growth in the Granola market is attributed to rising consumer demand for convenient and nutritious foods; many of these bars contain ingredients such as nuts and grains that are high in protein and fiber but low in sugar content.

Competitive Landscape

Market giants like General Mills, Kellogg's, and Pepsico hold a sizable portion of the market share. However, the nature of the market is a fragmented one. Tier 1 companies are estimated to hold only 30% of the revenue share in 2024. Instead, it is smaller tier 3 companies that are set to hold the biggest share, accounting for half of the revenue in 2024.

The market is diverse due to the presence of companies that concentrate on local demand, giving more than a fair fight to market giants. For instance, in the United Kingdom, Jordans and Rude Health are popular local brands. Supermarkets too sell granola of their own making, for instance, Whole Foods' 365 Everyday Value and Tesco Finest Granola.

The competitive nature of the market allows for artisanal brands to make their mark. By concentrating on keto-friendly, grain-free, and other niche varieties, artisanal brands such as KIND Snacks and Purely Elizabeth are flourishing.

Key Companies

Kellogg's
Kraft Foods Inc.
Sunnycrunch
ConAgra Foods
Clif Bar & Co.
General Mills
Nestlé
Nature Valley
Slim-Fast Food Co. (Unilever Company)

Granola Market Segmentation

By Product Type:

Based on the product type, the market is segmented into bars and cereals.

By Flavor:

Granola flavors include vanilla, chocolate, coconut, strawberry, banana, and others.

By Application:

Applications of granola include salads, cookies, cupcakes, gratins, trail mix, puddings, breakfast baked goods, fruit crisps, and others.

By Region:

The market is analyzed region-wise, including North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa.

Discover the future of the pulse market ! Stay ahead of trends and unlock growth opportunities by reading our in-depth analysis.

German Translation:

Der globale Müslimarkt soll im Jahr 2024 einen Wert von 4 Milliarden US-Dollar erreichen. Mit einer erwarteten durchschnittlichen jährlichen Wachstumsrate von 4,1 % während des Prognosezeitraums wird erwartet, dass der Markt erheblich wächst und bis 2034 6 Milliarden US-Dollar erreicht.

Die Nachfrage nach Müsli steigt, bedingt durch die wachsende Beliebtheit von Müsli-Frühstücksflocken und -Riegeln. Traditionell sind Nordamerika und Europa Hochburgen für Frühstücksflocken und bieten den Marktteilnehmern erhebliche Wachstumschancen. Die gesundheitlichen Vorteile von Müsli sind ebenfalls ein wichtiger Faktor für die steigende Nachfrage.

Im Jahr 2023 wurde der Müslimarkt auf 3,7 Milliarden USD geschätzt und soll 2024 4 Milliarden USD erreichen, was einem beeindruckenden Wachstum von 8 % gegenüber dem Vorjahr entspricht. Unter den Geschmacksrichtungen ist Schokolade die beliebteste und soll 2024 34 % des Marktanteils erobern.

Erhöhte Ausgaben für Frühstückszerealien treiben das Wachstum des Müslimarktes an.
Müsli wird dank seiner Beliebtheit bei gesundheitsbewussten Verbrauchern zu einer Grundzutat in Frühstückszerealien. Die steigende Nachfrage nach gesünderen Frühstücksoptionen hat zu einer steigenden Präferenz für Müsli mit Müsli geführt.

Nordamerika und Europa dominieren den Markt für Frühstückszerealien, wo Getreide eine Frühstückstradition ist. Diese Regionen sind auch die Regionen mit den höchsten Ausgaben für Frühstückszerealien, was die Nachfrage nach Müsli-basierten Alternativen deutlich steigert.

Gleichzeitig führt der zunehmende Einfluss westlicher Ernährungsgewohnheiten dazu, dass Frühstückszerealien auch in asiatischen Ländern immer beliebter werden, was wiederum zur Expansion des Müslimarktes in diesen Regionen beiträgt.

„Das steigende Gesundheitsbewusstsein und die Nachfrage nach glutenfreien und keto-freundlichen Optionen treiben Innovationen auf dem Müslimarkt voran. Da Nordamerika und Europa den Verbrauch anführen und der Asien-Pazifik-Raum Wachstumspotenzial aufweist, wächst die Rolle von Müsli als Grundnahrungsmittel bei Frühstückszerealien weltweit weiter“, sagt Nandini Roy Choudhury , Client Partner bei Future Market Insights

Steigendes Gesundheitsbewusstsein treibt Nachfrage nach Müsliprodukten an
Müsli ist allgemein für seine gesundheitsfördernden Eigenschaften bekannt und wird deshalb immer beliebter bei Verbrauchern, die nach gesünderen Nahrungsmitteln suchen. Da der Fokus immer mehr auf der Reduzierung des Konsums ungesunder und dick machender Lebensmittel liegt, ist Müsli zu einer bevorzugten Alternative geworden. Darüber hinaus wird es von Personen, die sich glutenfrei ernähren, sehr geschätzt.

Die Hersteller steigern die Keto-Attraktivität von Müsli auch, indem sie keto-freundliche Optionen einführen und so das Gesundheitsprofil weiter verbessern. Infolgedessen hat die Produktion von getreidefreien und keto-kompatiblen Müsliprodukten deutlich zugenommen.

Steigende Nachfrage nach Fertiggerichten treibt das Wachstum des Granola-Marktes voran

Der weltweite Anstieg der Arbeiterklasse hat die Nachfrage nach Fertiggerichten deutlich erhöht. Granola ist zu einer vielseitigen Option geworden, die nahtlos in verschiedene Kategorien von Fertiggerichten passt, von Grundnahrungsmitteln zum Frühstück bis hin zu Beilagen zu Mahlzeiten. Da es leicht zu verzehren ist, ist es die erste Wahl für vielbeschäftigte Verbraucher mit hektischem Lebensstil.

Ein Haupttreiber für die steigende Nachfrage nach Fertiggerichten ist die Urbanisierung, die zu einer Verschiebung der Verbraucherpräferenzen hin zu leicht verzehrbaren Produkten wie Müsliriegeln und Müsli-Einzelpackungen geführt hat. Die folgende Tabelle zeigt die Urbanisierungsraten in wichtigen Ländern und veranschaulicht das Potenzial für eine Expansion des Müslimarktes.

Premium- und handwerklich hergestelltes Müsli erfreut sich bei Verbrauchern zunehmender Beliebtheit.

Hersteller von Müsli im Premium- und handwerklichen Segment definieren traditionelles Müsli neu, indem sie Nischenprodukte einführen, die über herkömmliche Zutaten wie Nüsse und Hafer hinausgehen. Diese Angebote bieten nicht nur einzigartige Aromen, sondern fallen auch optisch auf. Die wachsende Beliebtheit von handwerklich hergestelltem Müsli hat Kleinproduzenten die Möglichkeit gegeben, sich mit ihren unverwechselbaren Produkten eine Nische zu schaffen, was das Marktwachstum weiter ankurbelt.

Vereinigte Staaten: Handwerksmarken sind Vorreiter

Der Müslimarkt in den USA wird voraussichtlich zwischen 2024 und 2034 mit einer durchschnittlichen jährlichen Wachstumsrate von 6 % wachsen. Müsli erfreut sich als Grundnahrungsmittel zum Frühstück weiterhin großer Beliebtheit und Müsliriegel sind sowohl für Kinder als auch für Erwachsene interessant.

Da Müsli in der amerikanischen Ernährung fest verankert ist, konzentrieren sich Marken auf Differenzierung, um sich abzuheben. Handwerkliche Marken wie KIND Snacks und Purely Elizabeth erregen mit innovativen Angeboten Aufmerksamkeit. So führte Purely Elizabeth im Januar 2024 beispielsweise Cookie Granola ein und verdeutlichte damit, wie wichtig Produktinnovationen sind, um auf dem US-Markt wettbewerbsfähig zu bleiben.

China: Gesundheitsbewusstsein treibt die Akzeptanz von Müsli voran

In China wird für den Müslimarkt im Zeitraum 2024–2034 ein durchschnittliches jährliches Wachstum von 6,2 % prognostiziert. Steigende Fettleibigkeitsraten – fast 50 % der Erwachsenen und 20 % der Kinder im Schulalter sind übergewichtig (wie im Bericht über chronische Krankheiten und Ernährung chinesischer Einwohner von 2020 berichtet) – haben den Fokus auf gesündere Essgewohnheiten verstärkt.

Die ernährungsphysiologischen Vorteile von Granola haben seine Popularität gesteigert, und Produkte wie Frugra und Mygla der japanischen Marke Calbee erfreuen sich zunehmender Beliebtheit. Diese ballaststoffreichen und aus gesunden Zutaten wie Hafer, Roggen und Kokosnuss hergestellten Granola-Produkte entsprechen der wachsenden Nachfrage chinesischer Verbraucher nach gesünderen Nahrungsmitteln.

Spanien: Ein lukrativer Markt für Global Player

Der spanische Müslimarkt wird voraussichtlich von 2024 bis 2034 mit einer durchschnittlichen jährlichen Wachstumsrate von 6,6 % wachsen, angetrieben von einer dynamischen kulinarischen Kultur und steigenden Snack-Trends. Die Offenheit der spanischen Bevölkerung gegenüber Lebensmittelexperimenten schafft bedeutende Chancen für internationale Marken.

So hat beispielsweise die französische Marke Carrefour Müsliriegel auf Insektenbasis auf den spanischen Markt gebracht, die experimentierfreudige Esser ansprechen, während PepsiCos klassisches Quaker Cruesli-Müsli immer beliebter wird. Diese vielfältige Verbrauchernachfrage macht Spanien in den kommenden Jahren zu einem äußerst attraktiven Markt für Müsliprodukte.

Wettbewerbsumfeld

Marktriesen wie General Mills, Kellogg's und Pepsico halten einen beträchtlichen Anteil des Marktanteils. Der Markt ist jedoch von Natur aus fragmentiert. Schätzungen zufolge werden Unternehmen der Stufe 1 im Jahr 2024 nur 30 % des Umsatzanteils halten. Stattdessen werden kleinere Unternehmen der Stufe 3 den größten Anteil haben und im Jahr 2024 die Hälfte des Umsatzes ausmachen.

Der Markt ist vielfältig, da es Unternehmen gibt, die sich auf die lokale Nachfrage konzentrieren und den Marktriesen einen mehr als fairen Kampf liefern. Im Vereinigten Königreich sind Jordans und Rude Health beispielsweise beliebte lokale Marken. Auch Supermärkte verkaufen Müsli aus eigener Herstellung, beispielsweise Whole Foods' 365 Everyday Value und Tesco Finest Granola.

Der Wettbewerbscharakter des Marktes ermöglicht es handwerklichen Marken, sich einen Namen zu machen. Indem sie sich auf ketofreundliche, getreidefreie und andere Nischensorten konzentrieren, florieren handwerkliche Marken wie KIND Snacks und Purely Elizabeth.

Schlüsselunternehmen

Kellogg's
Kraft Foods Inc.
Sonnencrunch
ConAgra-Lebensmittel
Clif Bar & Co.
Allgemeine Mühlen
Schmiegen
Naturtal
Slim-Fast Food Co. (Unilever-Unternehmen)

Granola-Marktsegmentierung

Nach Produkttyp:

Basierend auf dem Produkttyp ist der Markt in Riegel und Müsli segmentiert.

Nach Geschmack:

Zu den Müsli-Geschmacksrichtungen gehören Vanille, Schokolade, Kokosnuss, Erdbeere, Banane und andere.

Nach Anwendung:

Zu den Anwendungsgebieten von Müsli zählen Salate, Kekse, Cupcakes, Gratins, Studentenfutter, Pudding, Frühstücksgebäck, Fruchtchips und mehr.

Nach Region:

Der Markt wird nach Regionen analysiert, einschließlich Nordamerika, Lateinamerika, Europa, Ostasien, Südasien, Ozeanien sowie dem Nahen Osten und Afrika.

Old Report:

Authored by:

Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.

She has exceptional analytical skills and often brings thought leadership to the table.

Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.

Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor's Degree in Electrical Engineering from Nagpur University, India.

Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.

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About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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