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Podcast: Avoq Strategic Planning Lead On Data-Driven Decision Making
(MENAFN- PRovoke)
In this episode of the PRovoke Media podcast, Avoq strategic planning leader Dianne Riddle Mikeska takes a wide-ranging look at how the comms industry, with a particular focus on public affairs, is leveraging data in its decision-making process. The far-reaching conversation with PRovoke Media founder Paul Holmes covers topics from the key role tools and technology play in strategic planning to the importance of maintaining people - by way of polling, focus groups and the like - as a central part of the process.
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