(MENAFN- GlobeNewsWire - Nasdaq) Dublin, Oct. 02, 2024 (GLOBE NEWSWIRE) -- The "Brazil Embedded Finance Business and investment Opportunities Databook - 75+ KPIs on Embedded Lending, Insurance, Payment, and Wealth Segments - Q2 2024 Update" report has been added to ResearchAndMarkets.com's offering.
The Brazilian embedded finance industry is expected to grow steadily over the forecast period, recording a CAGR of 26.2% from 2024 to 2029. Brazil's embedded finance revenues will increase from US$3.59 billion in 2024 to reach US$11.52 billion by 2029.
The embedded finance sector in Brazil has experienced substantial growth over the past few months, driven by the increasing integration of financial services into various digital platforms and the growing demand for seamless customer experiences. Key sub-segments, such as embedded payments and lending, have flourished as businesses leverage technology to improve service delivery and accessibility for consumers.
The embedded finance sector in Brazil is on a strong growth trajectory, driven by the increasing integration of financial services into digital platforms and the rising demand for seamless, customer-centric solutions. Over the past few months, significant product launches and strategic partnerships have propelled the sector forward, with key players like Marqeta, Gringo, and various insurtech startups leading the way in embedding financial solutions into everyday applications. This trend is further reinforced by supportive regulatory changes, such as the expansion of open banking frameworks and the introduction of regulatory sandboxes, which are fostering innovation while ensuring consumer protection. As Brazil continues to advance its fintech ecosystem, the country is well-positioned to strengthen its leadership in the Latin American embedded finance landscape, reshaping how financial services are delivered and experienced by consumers.
Looking ahead, this growth is expected to continue, supported by ongoing advancements in fintech and government initiatives aimed at promoting financial inclusion. As more companies embrace embedded finance strategies, Brazil is poised to solidify its position as a leader in the Latin American fintech landscape, further transforming how consumers engage with financial services.
Product Launches and Innovations
Marqeta's Expansion into Brazil: In July 2023, Marqeta, a card issuer, expanded its operations in Brazil by partnering with Fitbank, a banking-as-a-service platform. This collaboration allows Marqeta's clients to access a platform licensed by Brazil's central bank, integrating with PIX, the country's real-time payment system, to streamline payment processes. Gringo's Super-App Features: Gringo, a leading 'super-app' for drivers in Brazil, enhanced its platform by integrating additional financial services, including payment solutions and insurance offerings, to better serve its user base of over 5 million drivers.
New Embedded Insurance Products
Several insurtech startups introduced new embedded insurance products, allowing consumers to purchase coverage directly through digital platforms, simplifying access to insurance without the need for traditional processes. These launches highlight the rising trend of embedding financial services into everyday applications, enhancing user experience and accessibility in Brazil's rapidly evolving embedded finance ecosystem.
Strategic Partnership
Marqeta and Fitbank Partnership: In July 2023, Marqeta expanded into Brazil through a partnership with Fitbank, a banking-as-a-service platform. This collaboration allows Marqeta's customers to access Brazil's central bank-licensed platform and integrate with PIX, improving payment solutions for businesses operating in the country. Gringo and VEF Investment: In January 2024, Gringo, Brazil's leading 'super-app' for drivers, secured significant investment from VEF, deepening their partnership. The investment aims to enhance Gringo's embedded finance offerings by integrating additional financial services into the app for its more than 5 million users.
These partnerships reflect the expanding integration of financial services across platforms in Brazil, enhancing accessibility and convenience for both consumers and businesses.
Regulatory Changes
Expansion of the Open Banking Framework: The Central Bank of Brazil has been refining its open banking regulations to promote competition and innovation in financial services. This initiative facilitates the sharing of financial data among institutions, enabling fintech companies to offer more integrated solutions. Regulatory Sandbox Initiatives: The Central Bank has also expanded its regulatory sandbox framework, allowing fintech firms to test new products and services in a controlled environment. This approach fosters innovation while ensuring compliance with regulatory standards, supporting the growth of embedded finance solutions. Consumer Protection Regulations: New regulations have been introduced to enhance consumer protection in digital payments and lending. These measures are designed to ensure transparency and safeguard users from potential risks associated with embedded finance products.
These regulatory developments underscore Brazil's commitment to fostering a supportive environment for the growth of embedded finance, encouraging innovation while maintaining consumer safety and market integrity.
This report offers a comprehensive, data-centric analysis of the embedded finance industry. It covers lending, insurance, payment, wealth and asset-based finance sectors and provides a detailed breakdown of market opportunities and risks across various sectors. With over 75+ KPIs at the country level, this report ensures a thorough understanding of embedded finance market dynamics, market size, and forecast.
It breaks down market opportunities by type of business model, consumer segment, and distribution model. In addition, it provides detailed information across various segments in each sector of embedded finance. KPI revenue helps in getting an in-depth understanding of end market dynamics.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 130 |
| Forecast Period | 2024 - 2029 |
| Estimated Market Value (USD) in 2024 | $3.6 Billion |
| Forecasted Market Value (USD) by 2029 | $11.5 Billion |
| Compound Annual Growth Rate | 26.2% |
| Regions Covered | Brazil |
Report Scope
This report provides in-depth, data-centric analysis of Embedded Finance industry in Brazil. Below is a summary of key market segments:
Brazil Embedded Finance Market Size and Forecast
Embedded Finance by Key Sectors Retail Logistics Telecommunications Manufacturing Consumer Health Others
Embedded Finance by Business Model Platforms Enabler Regulatory Entity
Embedded Finance by Distribution Model Own Platforms Third Party Platforms
Brazil Embedded Insurance Market Size and Forecast
Embedded Insurance by Industry Embedded Insurance in Consumer Products Embedded Insurance in Travel & Hospitality Embedded Insurance in Automotive Embedded Insurance in Healthcare Embedded Insurance in Real Estate Embedded Insurance in Transport & Logistics Embedded Insurance in Others Embedded Insurance by Consumer Segments Embedded Insurance by Type of Offering Embedded Insurance in Product Segment Embedded Insurance in Service Segment
Embedded Insurance by Business Model
Platforms Enabler Regulatory Entity Embedded Insurance by Distribution Model Own Platforms Third Party Platforms
Embedded Insurance by Distribution Channel Embedded Sales Bancassurance Broker's/IFA's Tied Agents
Embedded Insurance by Insurance Type Embedded Insurance in Life Segment Embedded Insurance in Non-Life Segment Embedded Insurance in Non-Life Segment Motor Vehicle Fire and Property Accident and Health General Liability Marine, Aviation and other Transport
Other
Brazil Embedded Lending Market Size and Forecast
Embedded Lending by Consumer Segments Business Lending Retail Lending Embedded Lending by B2B Sectors Embedded Lending in Retail & Consumer Goods Embedded Lending in IT & Software Services Embedded Lending in Media, Entertainment & Leisure Embedded Lending in Manufacturing & Distribution Embedded Lending in Real Estate Embedded Lending in Other Embedded Lending by B2C Sectors Embedded Lending in Retail Shopping Embedded Lending in Home Improvement Embedded Lending in Leisure & Entertainment Embedded Lending in Healthcare and Wellness Embedded Lending in Other Embedded Lending by Type BNPL Lending POS Lending Personal Loans
Embedded Lending by Business Model Platforms Enabler Regulatory Entity
Embedded Lending by Distribution Model Own Platforms Third Party Platforms
Brazil Embedded Payment Market Size and Forecast
Embedded Payment by Consumer Segments Embedded Payment by End-Use Sector Embedded Payment in Retail & Consumer Goods Embedded Payment in Digital Products & Services Embedded Payment in Utility Bill Payment Embedded Payment in Travel & Hospitality Embedded Payment in Leisure & Entertainment Embedded Payment in Health & Wellness Embedded Payment in Office Supplies & Equipment Embedded Payment in Other Embedded Payment by Business Model Platforms Enabler Regulatory Entity
Embedded Payment by Distribution Model Own Platforms Third Party Platforms
Brazil Embedded Wealth Management Market Size and Forecast
Brazil Asset Based Finance Management Industry Market Size and Forecast
Asset Based Finance by Type of Asset Asset Based Finance by End Users
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Brazilian Embedded Finance Market
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