HILCO CONSUMER-RETAIL GROUP TO MANAGE SALT LIFE RETAIL STORE CLOSING SALES AND DISTRIBUTION CENTER INVENTORY WHOLESALE PROCESS

(MENAFN- PR Newswire) NORTHBROOK, Ill., Sept. 24, 2024 /PRNewswire/ -- Brand management company Iconix International Inc., in partnership with the Hilco Consumer-Retail Group (Hilco), trusted retail partner, capital provider and global leader of retail services, acquired the popular active lifestyle brand, Salt Life. The purchase, made through a competitive bankruptcy auction, includes the brand and its related assets. Hilco will support Iconix in transitioning the Salt Life brand towards a stronger focus on wholesale and e-commerce business model. The Salt Life brand has widespread brand awareness and loyalty with ocean enthusiasts worldwide.

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Brand management company Iconix International Inc., in partnership with the Hilco Consumer-Retail Group (Hilco), trusted retail partner, capital provider and global leader of retail services, acquired the popular active lifestyle brand, Salt Life.

An organized wind-down of many operational functions will take place over the course of the next few months to aid in the transition, including the closure of the Salt Life retail locations and the sale of inventory from distribution centers. On September 20, 2024, liquidation sales began in twenty-eight stores across ten states. These liquidation sales are being managed by Hilco and offer unprecedented discounts on all Salt Life branded merchandise throughout the stores. Savings of up to 40% are being offered on Salt Life favorites including tees, shorts, performance clothing, hoodies, tumblers and so much more. Customers are encouraged to take advantage of these significant savings immediately while selections are best. Store fixtures and equipment are also for sale and at discounted prices. Gift cards will be accepted for the first 30 days of the sale and will stop being accepted on October 20, 2024. Returns for merchandise purchased prior to September 20th, 2024, will also be accepted for the first 30 days of the sale, in accordance with the company's current policies, ending on October 20, 2024. All sales made on or after September 20, 2024, are final.

Store Name	Address	City	State	Zip
Salt Life	2601 S McKenzie St. #448	Foley	AL	36535
Salt Life	207 Main St	Huntington Beach	CA	92648
Salt Life	157 Avenida Del Mar	San Clemente	CA	92672
Salt Life	34986 Midway Outlet Dr. #123	Rehoboth Beach	DE	19971
Salt Life	410 Plaza Real	Boca Raton	FL	33432
Salt Life	1100 Cornerstone Blvd #910	Daytona Beach	FL	32117
Salt Life	10676 Emerald Coast Pkwy W Space 136	Destin	FL	32550
Salt Life	10801 Corkscrew Rd. #164	Estero	FL	33928
Salt Life	713-A E Las Olas Blvd	Fort Lauderdale	FL	33301
Salt Life	240 3rd St.	Jacksonville Beach	FL	32250
Salt Life	128 Breakwater Ct, Suite 200	Jupiter	FL	33477
Salt Life	404 Duval St.	Key West	FL	33040
Salt Life	2312 Grand Cypress Dr. Suite 852	Lutz	FL	33559
Salt Life	8001 S Orange Blossom Trail #252	Orlando	FL	32809
Salt Life	3101 PGA Boulevard Suite P237	Palm Beach Gardens	FL	33410
Salt Life	421 SW 145th Terrace	Pembroke Pines	FL	33027
Salt Life	3405 Pier St	Pompano Beach	FL	33062
Salt Life	16 S Boulevard of the Presidents	Sarasota	FL	34236
Salt Life	2700 FL-16 Suite 713	St. Augustine	FL	32092
Salt Life	1104 Broadway	Columbus	GA	31901
Salt Life	80 Ocean Ave. N.	Long Branch	NJ	07740
Salt Life	1215 The Arches Cir.	Deer Park	NY	11729
Salt Life	1220 Tanger Mall Dr.	Riverhead	NY	11901
Salt Life	1256 Fording Island Rd. Suite 275	Bluffton	SC	29910
Salt Life	316 King St. Suite A	Charleston	SC	29401
Salt Life	10835 Kings Rd #720	Myrtle Beach	SC	29572
Salt Life	5855 Gulf Fwy	Texas City	TX	77591
Salt Life	5711 Richmond Rd. Suite B030	Williamsburg	VA	23188

Additionally, the Hilco Consumer Retail Group will oversee the sale of inventory from distribution centers through a streamlined wholesale process. Retailers looking to restock their Salt Life inventory or those interested in introducing the brand to their offerings are encouraged to contact Tara Messler –
[email protected]

ABOUT SALT LIFE
Founded in 2003 in Jacksonville Beach, FL, Salt Life began as a simple graphic decal and has since evolved into a global brand that embodies a deep passion for the ocean and saltwater sports. From offshore fishing and surfing to diving and paddleboarding, Salt Life's apparel and gear are designed to withstand the harsh conditions of the sea while effortlessly combining function with fashion. Committed to ocean conservation, the brand's "Gives Back" initiative supports efforts to protect marine environments, ensuring that future generations can continue to enjoy the Salt Life. The brand remains dedicated to providing everything needed for a lifetime of adventures by the water.

ABOUT HILCO CONSUMER-RETAIL
Hilco Consumer – Retail is a trusted partner that delivers a wide range of analytical, advisory, asset monetization, and capital investment solutions to help define and execute non-core strategic initiatives for our retail and consumer goods clients around the world. Leveraging knowledge gained over more than three decades, Hilco Consumer-Retail's activities fall into several principal categories including Virtual Store Management Technology, Capital Solutions, Inventory Solutions, Fixtures, Furniture and Equipment Monetization and M&A Facilitation. Hilco Consumer-Retail ( ) is part of Northbrook, Illinois based Hilco Global. As a Hilco Global company ( ), the solutions Hilco Consumer-Retail Group provides also extend to broader, holistic packages encompassing Real Estate, Intellectual Property, and other asset classes.

SOURCE Hilco Consumer-Retail

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