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NEW YORK, September 16, 2024 /3BL/ - NBCUniversal's acclaimed PSA campaign, The More You Know , unveiled fresh content today, celebrating 35 years of spotlighting timely and relevant issues for consumers. This year's campaign features talent from across NBCU's portfolio, including NBC, Peacock, NBCUniversal News Group, and Universal Pictures, addressing the topics of mentorship, mental health, kindness, staying active, caregiving and voting.
The suite of 19 PSAs and social videos will run across the platforms of Comcast and NBCUniversal. Notably, Cynthia Erivo and Ariana Grande from Universal Pictures' Wicked will star in a PSA about the importance of sisterhood timed to the film's theatrical release this Fall. Additionally, three voting-themed PSAs will debut for National Voter Registration Day tomorrow (September 17).
“It is incredibly humbling to be a part of The More You Know's family,” said Shanola Hampton, star of NBC's Found.“I have gone from seeing these campaigns as a child, to lending my voice. As a mother raising kids in the world of technology, kindness spoke to me deeply. Think before you type.”
The campaign also includes an in-depth conversation, now streaming on Peacock, about meaningful mentorship with stars of the Peacock original hit series Bel-Air: Jabari Banks (“Will”) and Adrian Holmes (“Uncle Phil”). The two actors discuss mentorship lessons they've learned in their off-camera professional lives and on-screen together portraying uncle and nephew. Banks and Holmes offer actionable insights on being a valuable mentor and gaining the most out of being a mentee, in addition to sharing behind-the-scenes moments from the show.
“I have had amazing mentors in my life, including Adrian who I got to talk to about the importance of mentorship for this year's The More You Know campaign,” said Banks.“Mentorship and voting are two very important topics for me. I hope to encourage others to find a valuable mentor and show up at the polls.”
The talent featured in the 35th year of The More You Know are:
Jabari Banks, Peacock's“Bel-Air” - view conversation and PSA
Jason Beghe, NBC's“Chicago P.D.” - view social
Jenna Bush Hager, Co-host,“TODAY with Hoda & Jenna” - view PSA
Mehcad Brooks, NBC's“Law & Order” - view PSA
Alan Cumming, Host, Peacock's“Traitors”
David Eigenberg, NBC's“Chicago Fire” - view PSA
Cynthia Erivo, Universal Pictures'“Wicked”
Ariana Grande, Universal Pictures'“Wicked”
David Alan Grier, NBC's“St. Denis Medical” - view PSA
Mark-Paul Gosselaar, NBC's“Found” - view PSA
Zuri Hall, Correspondent,“Access Hollywood”; Co-host, NBC's“American Ninja Warrior” - view PSA
Shanola Hampton, NBC's“Found” - view PSA
LaRoyce Hawkins, NBC's“Chicago P.D.” - view PSA
Maahra Hill, NBC's“The Irrational” - view PSA
Adrian Holmes, Peacock's“Bel-Air” - view conversation and PSA
Lester Holt, Anchor and Managing Editor,“NBC Nightly News”; Anchor,“Dateline NBC” - view PSA
Matt Iseman, Co-host, NBC's“American Ninja Warrior” - view PSA
Kahyun Kim, NBC's“St. Denis Medical” - view PSA
Kaliko Kauahi,“NBC's“St. Denis Medical” - view PSA
John Legend, NBC's“The Voice” - view PSA
Tom Llamas, Anchor, NBC News NOW's“Top Story” - view PSA
Mayan Lopez, NBC's“Lopez vs Lopez” - view PSA
Wendie Malick, NBC's“Night Court” - view PSA
Jesse L. Martin, NBC's“The Irrational” - view PSA
Miranda Rae Mayo, NBC's“Chicago Fire” - view social
Wendi McLendon-Covey, NBC's“St. Denis Medical” - view PSA
S. Epatha Merkerson, NBC's“Chicago Med” - view social
Nyambi Nyambi, NBC's“Night Court” - view PSA
Holly Peete, Peacock's“Queens Court”
Rodney Peete, Peacock's“Queens Court”
Tamberla Perry, NBC's“Brilliant Minds” - view PSA
Carl Quintanilla, Co-anchor, CNBC's“Squawk on the Street” and“Money Movers” - view PSA
Zachary Quinto, NBC's“Brilliant Minds” - view PSA
Melissa Rauch, NBC's“Night Court” - view PSA
Stephanie Ruhle, Host, MSNBC's“The 11th Hour”; Senior Business Analyst, NBC News – view PSA
Jessy Schram, NBC's“Chicago Med” - view PSA
Reid Scott, NBC's“Law & Order” - view PSA
Travina Springer, NBC's“The Irrational” - view PSA
Brian Sullivan, CNBC Anchor and Senior National Correspondent - view PSA
Allison Tolman, NBC's“St. Denis Medical” - view PSA
“The More You Know has been a trusted resource for NBCUniversal's viewers for 35 years,” said Hilary Smith, Executive Vice President, Corporate Social Responsibility, NBCUniversal.“Most of the topics addressed in this year's campaign, from mentorship to kindness to caregiving, share a common theme around the importance of having a strong support system and helping others. We are so grateful to our talent who are doing an incredible community service by providing simple, yet impactful actions we all can take to improve our world.”
About The More You Know
For 35 years, The More You Know has been known for bringing important social issues to the forefront and addressing them in creative and inspiring ways. This cross-company initiative has featured three U.S. Presidents and First Ladies, medal-winning U.S. Olympians, as well as some of NBCUniversal's star talent and journalists speaking about education, the environment, diversity, health, and civic engagement. The campaign has garnered more than fifty national awards including the prestigious Emmy and Peabody Awards and is ingrained in the pop-cultural zeitgeist with its immediately recognizable chime and star logo. To view the full slate of content and access resources on each topic, visit
About NBCUniversal
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information.
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