(MENAFN- By Niggi) Dubai, UAE – 23 July 2024: Sun & Sand Sports re-opens their Mall of the Emirates store, extending their #FunToTheFinish concept that sport is all about fun and not just about winning. The extension of the concept to the MOE flagship store encourages every single customer to enjoy fitness activities, not endure them – no matter their age or athletic ability.

Spanning 2296 sqm, the store is located adjacent to Ski Dubai, an iconic attraction that echoes the sense of freedom offered by the Sun and Sand’s ethos of ultra-accessible fitness and fun. Customers of all athletic abilities will be able to shop for everything from running shoes to stylish athleisure– including e-kiosks and digital displays allowing customers to directly compare two different styles.

Featuring their refreshed concept, Sun & Sand Sports MOE outlet offers exciting activities over the weekend exclusively for the opening, consumers can look forward to being entertained by DJs in-store playing all weekend long, alongside renowned ARN RJ appearances. Gifts with purchase and customization will also available for shoppers.

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