(MENAFN- Mid-East)
Abu Dhabi –July 2024: AppGallery Gamers Cup AGC hosted a spectacular E-sport event featuring Yalla Ludo, the region's leading mobile board game app, on July 20th at Pixoul Gaming in Abu Dhabi, UAE. Under the guidance of the Emirates Esports Federation, the electrifying tournament brought together 64 passionate gamers who battled it out for a chance to win a share of the impressive $20,000 prize pool.
The festivities kicked off at 6 pm and kept the adrenaline pumping throughout the evening. Participants showcased their strategic prowess and competitive spirit in Yalla Ludo, captivating both the live audience and viewers of the live-streamed event. The high-quality broadcast experience ensured fans everywhere could be part of the action.
The tournament culminated in a thrilling award ceremony, where His Highness, Sheikh Sultan bin Khalifa bin Sultan bin Shakhboot Al Nehayan, President of the Emirates Esports Federation awarded the first prize winner with a prestigious trophy. The excitement extended beyond the competition, with engaging activities and exciting prizes and giveaways keeping the energy high throughout the evening.
“The AppGallery Gamers Cup – Yalla Ludo tournament in Abu Dhabi was a resounding success,” said William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation,“We are thrilled to have provided AGC as a platform for gamers to showcase their skills and connect with fellow enthusiasts. The event's captivating atmosphere, coupled with the innovative Yalla Ludo gameplay, establishes a new benchmark in the regional gaming and e-sports scene, and promises even more exciting tournaments in the future.”
The AppGallery Gamers Cup (AGC) – Yalla Ludo tournament in Abu Dhabi serves as a testament to HUAWEI AppGallery's dedication to fostering a vibrant mobile gaming community. The event's success paves the way for future tournaments that will continue to elevate the regional gaming landscape and provide exceptional experiences for gamers across the Middle East and Africa.
About Yalla Group:
Yalla Group Limited is the largest MENA-based online social networking and gaming company, in terms of revenue in 2022. The Company operates two flagship mobile applications, Yalla, a voice-centric group chat platform, and Yalla Ludo, a casual gaming application featuring online versions of board games, popular in MENA, with in-game voice chat and localized Majlis functionality.
Building on the success of Yalla and Yalla Ludo, the Company continues to add engaging new content, creating a regionally-focused, integrated ecosystem dedicated to fulfilling MENA users' evolving online social networking and gaming needs. Through its holding subsidiary, Yalla Game Limited, the Company has expanded its capabilities in mid-core and hard-core games in the MENA region, leveraging its local expertise to bring innovative gaming content to its users.
In addition, the growing Yalla ecosystem includes YallaChat, an IM product tailored for Arabic users and casual games such as Yalla Baloot and 101 Okey Yalla, developed to sustain vibrant local gaming communities in MENA. Yalla is also actively exploring outside of MENA with Yalla Parchis, a Ludo game designed for the South American markets. Yalla's mobile applications deliver a seamless experience that fosters a sense of loyalty and belonging, establishing highly devoted and engaged user communities through close attention to detail and localized appeal that profoundly resonates with users.
About AppGallery – Top 3 App Marketplaces Globally:
AppGallery is HUAWEI's official app distribution platform and it is a smart and innovative ecosystem that allows developers to create unique experiences for consumers. HUAWEI's unique HMS Core allows apps to be integrated across different devices, delivering more convenience and a smoother experience.
HUAWEI's vision is to make AppGallery an open, innovative app distribution platform that is accessible to consumers, and at the same time, strictly protects users' privacy and security while providing them with a unique and smart experience. Being among the top 3 global app marketplaces, AppGallery offers a wide variety of global and local apps across 18 categories, including navigation & transport, news, social media, and others. AppGallery is available in more than 170 countries and regions with over 580 million monthly active users. HUAWEI has partnered with 6 million registered developers across the globe.
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