Milk & Honey Appoints Richard Bagnall To Global Non-Exec Role

7/15/2024 9:12:37 AM

(MENAFN- PRovoke) LONDON - Milk & Honey PR has appointed global media intelligence, data analytics and communications evaluation specialist Richard Bagnall as global group non-executive director.

Bagnall, formerly chair of AMEC, recently stepped down as European and Americas CEO of Carma , a position he had held since 2018. He is also a UK government Cabinet Office advisor, sitting on its evaluation council for more than 11 years.

Reporting to founder and group CEO Kirsty Leighton, Bagnall will advise in the UK, US, Germany and Singapore on evaluation and data analytics best practice, as well as bringing his experience in scaling organisations to the global team.

Bagnall – who was named as one of the recipients of PRovoke Media's Individual Achievement award earlier this year – joins as board advisor alongside Claire Lematta, who has been with the business since last year. The move follows the introduction of a number of new offers at Milk & Honey, including Nu, a technology and AI division led by Sanjiv Winayak, the Impact sustainability division led by Kirsty Howe, and a broadcast offer headed by Lewis Oakley.

Leighton said:“Richard brings the perfect blend of agency leadership, data analytics and measurement expertise and passion for client service excellence. He will play a piviotal role in the continued growth of our purpose and sustainability offering and more important demonstration of return on investment.”

Bagnall added:“Milk & Honey has stood out to me as a brilliant business for a long time. The agency's award-winning team, approach to doing good business and the fact that it is majority employee-owned makes it so differentiated.

“ESG communications has never been more important and in the next 12 months we expect increased scrutiny, particularly as new regulations will pose challenges when it comes to greenwashing, however, there will also be new opportunities to ensure the integrity of stories being told. I can't wait to get stuck in to this exciting new role and be part of Milk & Honey's ongoing success.”

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