Industry News In Brief (June 3, 2024)
(MENAFN- PRovoke) WASHINGTON - JPA health has acquired medical communications agency BioCentric, which brings experience in supporting Pharmaceutical companies with scientific platforms, clinical trial acceleration, and healthcare professional engagement. The strategic move bolsters JPA Health's existing integrated services by adding a dedicated medical communications arm. BioCentric's approach, including serious games and gamification, will enhance client engagement, capture valuable insights, and drive positive behavior change. Sherine Aly, BioCentric's founder, will continue to lead the division, ensuring a seamless integration and continued delivery of exceptional scientific communication solutions. BioCentric's offices in Collingswood, New Jersey, and Lausanne, Switzerland, further expand JPA Health's global reach.
CHICAGO - CG Life, a science-focused life sciences communications agency, has acquired Berry & Company Public Relations. This move strengthens CG Life's position in the biopharma and medical technology sectors. Berry & Company brings over 25 years of experience in healthcare PR. The firm's expertise in everything from traditional media relations to social media strategy and crisis communications will significantly expand CG Life's service offerings. The acquisition also adds valuable industry knowledge across key therapeutic areas like oncology and rare diseases. Following the acquisition, Berry & Company's leadership team has joined CG Life. Bill Berry will serve as senior VP, public relations, Adam Daley as VP, social media, and Tim McDonough as VP, finance.
NEW YORK - Mark Allen & Co. has launch a specialized consulting service designed to help brands connect with the LGBTQ+ community, called PrideNOW. Led by R. Kurt Osenlund (pictured), former editor of Out Magazine, the service offers year-round guidance for navigating the complexities of LGBTQ+ marketing. The LGBTQ+ community's immense spending power, estimated at $4.7 trillion globally according to LGBT Capital presents a significant opportunity for brands seeking authentic engagement. PrideNOW is designed to help brands develop culturally competent and effective marketing strategies to reach the growing audience.
RALEIGH, NC - Industry veteran Khaner Walker has launched his own firm, ArcSense Communications, a full-service PR agency. Walker brings over 20 years of experience to the table, having honed his skills across agencies, media outlets, public affairs, and corporate communications. He most recently led internal and external communications for Syneos Health, and previously held leadership roles at Lenovo and French West Vaughan.
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