Recognising Excellence: PRCA MENA Digital Awards 2023 Finalists Revealed

(MENAFN- Atteline) Dubai – 13th October 2023: The Public Relations and Communications Association Middle East and North Africa (PRCA MENA) has revealed the finalists of its Digital Awards.
The PRCA MENA Digital Awards, organised in cooperation with strategic partner One Group, reflect the outstanding work across the region’s digital communications industry over the last 12 months. Winners will be announced on Wednesday, 8th November, at Movenpick Hotel and Residences in Riyadh, Saudi Arabia.
The 11 award categories were judged by some of the industry’s most innovative minds. For more information about purchasing tickets to the 2023 Digital Awards ceremony, please visit:
Finalists:

Best AI-Driven Digital Campaign:
Atteline - BOTIM Launches Execution Arabic CHATGPT
Weber Shandwick MENAT and Ewaa - Navigating to Freedom with AI

Best Digital Marketing Campaign:
Cicero & Bernay - OPPO Reno 7 Launch
ONE Group for Communication and Marketing - (Jood Eskan Charitable Campaign) حملة اكتتاب جود الخيري
W7Worldwide - Communicating the Unifying Spirit of Ramadan
Weber Shandwick MENAT and Department of Health Abu Dhabi - Gifting Lives With Hayat
Weber Shandwick MENAT and Epson - Keeping Epson top of mind with content creators

Best Performance in a Digital Campaign:
15th annual ASDA'A BCW Arab Youth Survey - Living a New Reality
Cicero & Bernay - OPPO Reno 7 Launch
ONE Group for Communication and Marketing - Marketing campaign for the Fifth Saudi Global Conference on Occupational Safety and Health 2022
The PR Academy MENA - Take Off In Style - Sahara Centre
W7Worldwide - Showcasing the excellent work behind Hajj
Weber Shandwick MENAT and Department of Health Abu Dhabi - Gifting Lives With Hayat

Best Social Media Campaign:
15th annual ASDA'A BCW Arab Youth Survey - Living a New Reality
ASDA'A BCW - Truth About Weight by Novo Nordisk
British Council - Voices4Climate – Empowering Climate Champions
Bahrain Network (BNET) with Seven Media Middle East- The Shift
Weber Shandwick MENAT and Dorco - Demonstrating Dorco's Personality
Weber Shandwick MENAT and Epson - Keeping Epson top of mind with content creators

Best Use of Content Marketing in a Campaign:
15th annual ASDA'A BCW Arab Youth Survey - Living a New Reality
APCO Worldwide - Diriyah Biennale Foundation - Launching the world’s first Islamic Arts Biennale (IAB)
Cicero & Bernay - OPPO Reno 7 Launch
Touch - Awareness Campaign to Reduce Food Loss and Waste
Touch - Jood Eskan Charitable Campaign
Weber Shandwick MENAT and Emirates Steel - Steeling the Limelight

Best Use of Paid Media in a Campaign:
APCO Worldwide - CHANGE TRAVEL. CHANGE THE WORLD
ASDA'A BCW - Jasady
Atteline - BOTIM 3.0 LAUNCH
British Council - Voices4Climate – Empowering Climate Champions
MG Motor & Performance Communications - Launch of the New MG HS Plug-in Hybrid EV
The PR Academy MENA - Take Off In Style - Sahara Centre
Weber Shandwick MENAT and Emirates Steel - Steeling the Limelight
Touch - Local Content Award

Best Use of Reporting and Measurement in a Campaign:
15th annual ASDA'A BCW Arab Youth Survey - Living a New Reality
Cosmopole - “TRIMMING THE FAT” for Embody Fitness
The PR Academy MENA - Take Off In Style - Sahara Centre
W7Worldwide - Redefining Ramadan Dining Experiences
W7Worldwide - Launching the Region's New Healthcare Insurance HQ

Best Use of Social Influencers in a Campaign:
ASDA’A BCW - #Halaalo
Touch - The International Judicial Conference
Weber Shandwick MENAT and Dorco - Demonstrating Dorco's Personality
Weber Shandwick MENAT and Epson - Keeping Epson top of mind with content creators

Best Use of Video in a Campaign:
ASDA'A BCW - Jasady
ONE Group for Communication and Marketing - Hajj Season 1444H
ONE Group for Communication and Marketing – Draw Your Dream
The PR Academy MENA - Take Off In Style - Sahara Centre
W7Worldwide - Showcasing the Excellent Service Behind Hajj
Weber Shandwick MENAT and Ewaa - Navigating to Freedom with AI

Digital Professional of the Year:
Dr. Basma Alotaibi, Digital Associate Account Director - APCO Worldwide (Riyadh)
Reem Masswadeh, Head of Communications - The PR Academy MENA
Sanya Ijaz, Account Director – Atteline

Digital Team of the Year:
Matrix PR - Revolutionizing communication through digital transformation
Weber Shandwick MENAT - A Superpowered Team

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About PRCA:
The PRCA was founded in London in 1969 and launched PRCA MENA in 2016 with the aim of raising standards in PR and communications. The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body. We represent more than 35,000 PR professionals in 82 countries worldwide. We are a global advocate for excellence in public relations. Our teams across Europe, the Middle East and Asia-Pacific work with professionals around the world to co-ordinate our operations across six continents.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice. We deliver exceptional training, authoritative industry data, and global networking, and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).

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