Golin Creates New Healthcare Brand
With a new website and creative and digital assets, Golin Health was created to reflect Golin's international healthcare capabilities and mission of making health more accessible to consumers, the agency said.
The division will operate under the watch of Cori McKeever, Golin's president of global healthcare.
Golin's
work with the healthcare industry has generated significant annual double-digit growth in recent years, and it accounts for nearly 25% of the agency's overall global revenue, Golin said.
“With an increasing portfolio and an impact in numerous therapeutic areas, Golin Health has released a new website and brand identity that supports its critical mission and values of working to bring health within reach for more,” said McKeever.“The new branding is rooted in Golin's master values to discover powerful human truths that bind us, to create with bravery, and to collaborate inclusively and obsessively, but it brings a specialized focus on the important healthcare issues that matter to our clients and are backed by the expertise of our specialists.”
“Golin Health's new brand identity and strong mission supports our culture of creating change that matters, and we are energized by the opportunities the future holds to continue to make a difference in peoples' lives,” said Golin CEO Matt Neal.“At its core, Golin Health believes everyone should have access to the information they need to make informed healthcare decisions and is on a mission to help its clients achieve this goal.”
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