(MENAFN- The Peninsula) The Peninsula
Doha, Qatar: Abdullah Abdulghani & Bros. Co. (AAB) launched the All-New Toyota Crown 2023 YM at an exclusive launch event held at Al Hazm Mall. The event was attended by key customers as well as representatives from the media and social media.
Abdulghani Nasser Al Abdulghani, CEO welcoming the distinguished guests said“I believe that most or some of you owned or still has one and preserves it along with the classical cars just like the older models placed at the entrance”.
“Crown 2023 that you will see today is considered, the sixteenth generation, designed with a completely new and bold design to provide a wonderful driving experience, strong performance while maintaining the superior comfort that this car was famous for, to provide elegant driving and advanced features” he added.
In conclusion Abdulghani said“In support of our continuous commitment at Abdullah Abdulghani and Brothers Company to strive towards achieving the Qatar National Vision 2030 and the sustainable development goals in the country, the new Toyota Crown comes as an addition so that there are 7 hybrid cars from Toyota available in the local market. I would like to take this opportunity to thank you all for attending this launch ceremony, and I also thank all our dear customers for their continuous support to Abdullah Abdulghani and Brothers Company, as well as your support to Toyota in Qatar, Assalamu Alaikum”.
Toyota Crown originated back when Toyota Corporation was founded more than 90 years ago, when the founder of Toyota, Kiishiro Toyoda, decided to face the challenges of being part of the automotive industry and enriching the life in Japan by creating a car for the Japanese people”.
Toyota team members from product planning, design, and engineering worked together to identify a Crown for a new era.
The result is a completely new Toyota Crown that throws off the conventional concepts of a sedan and takes it into a new era. Design choices push the limit, with large-diameter wheels that give the car a powerful style, a raised hip point for ease of ingress and egress, and meticulous attention to detail on the inside for a comfortable home-away-from-home feeling.
Akihiro Sarada, Chief Engineer in charge of development, said:“We are delighted to introduce the new Toyota Crown. With 'innovation,' 'challenge,' and uncompromising passion built into its DNA, this vehicle embodies our commitment to surpassing the ever-evolving expectations of our customers.
With a rich history dating back to its debut in 1955, the Crown has always held a special place as Toyota's flagship model, captivating customers worldwide. Drawing inspiration from its illustrious heritage, we infused this new model with cutting-edge technology and advanced features, all while upholding the highest standards of ride comfort, safety, maneuverability, and driving performance. We eagerly anticipate bringing this vehicle to customers across the Middle East.”
Kei Fujita, Chief Representative, Middle East and Central Asia Representative Office, Toyota Motor Corporation, commented:“We are thrilled to announce the return of the legend and introduce the highly anticipated new Toyota Crown in the Middle East. Built to deliver an intuitive driving experience, this new premium vehicle brings powerful acceleration and confident handling, along with supreme comfort for a sophisticated ride, all wrapped in a bold new design. Introducing the Crown with hybrid electric powertrains further demonstrates our wholehearted dedication to achieving carbon neutrality. We extend our gratitude to our customers in the region and beyond for continuously inspiring us as we strive to innovate and create 'ever-better cars' that surpass their expectations.”
The new Toyota Crown is built around the Toyota New Global Architecture (TNGA-K) platform. This delivers excellent body rigidity and a low center of gravity, guaranteeing a more rewarding driving experience.
The vehicle features a new MacPherson strut-type suspension at the front and a new multi-link suspension system at the rear, contributing to outstanding stability and handling to create exceptional ride comfort.
The similarly refined interior of the Toyota Crown is designed for comfort and convenience.
When entering the vehicle, passengers will immediately notice the meticulous attention to detail evident in every component of the interior, from the elegant metal accents to its luxurious new additions.
Furthermore, the new Crown also features Toyota's first-ever Safe Exit Assist (SEA), which uses the Blind Spot Monitor (BSM) to help prevent accidents.
This system detects approaching traffic or cyclists from the rear and automatically cancels door opening to avoid potential collisions.
Additionally, the vehicle features eight SRS airbags, Vehicle Stability Control (VSC), Traction Control (TRC), Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), Brake Assist (BA), Parking Assist Monitor (PAM), Parking Support Brake (PKSB), Rear Cross-Traffic Alert (RCTA), Drive-Start Control (DSC), Panoramic View Monitor (PVM), Rear Camera Cleaning System, and Hill-start Assist Control (HAC), among many others.
The new Crown offers a selection of seven captivating exterior hues that complement the vehicle's striking visual appeal, including Precious White Pearl, Precious Silver, Precious Metal, Massive Gray, Black, Emotional Red II, and Precious Bronze.
Further personalization is made possible with the addition of several dual-tone variants Black can be combined with Precious White Pearl, Precious Silver, Precious Metal, Massive Gray, Emotional Red ll, or Precious Bronze. The vehicle's interior features an equally stylish color scheme, with two options either fromage or black.
The new Toyota Crown also offers a choice of three aluminum wheel designs: a 19 and 21-inch machine-finished black and a 21-inch dark premium metallic, further enhancing its luxurious appearance.