Tuesday, 02 January 2024 12:17 GMT

A Runway To Remember


(MENAFN- Colombo Gazette)


The glamourous world of fashion came alive at the highly anticipated Chokolaate Mother Daughter Fashion Designer (MDFD) competition 2023.

This prestigious event, held at the iconic Taj Samudra, Grand Marquee, showcased the immense talent and creativity of emerging designers while celebrating the unbreakable bond between mothers and daughters. With a mesmerizing blend of captivating designs, innovative concepts, and empowering messages, the competition once again proved to be a platform that nurtures success and paves the way for the future of fashion.

The talented finalists of the Chokolaate MDFD Competition 2023 embraced a thrilling challenge as they embarked on a journey to create captivating ensembles for mother-daughter duos. Spanning across three categories-casual wear, sports wear, and evening wear-the final 10 designers showcased their exceptional creativity and design prowess. Adding to the excitement, the event's esteemed Gold and Bronze sponsors presented two additional challenges that pushed the boundaries of creativity. Secrets, the Gold sponsor, invited the designers to craft stunning summer outfits inspired by their scented body lotion product line, in the themes Mango Summer, Crazy Love, and Midnight Blossom. Meanwhile, Innovate, the Bronze sponsor, allowed the designers to explore limitless possibilities and draw inspiration from their diverse product range, exploring themes such as the Exotification of Sri Lanka, Modern Pop Art, and the fascinating concept of Yin and Yang.

The designers' relentless pursuit of perfection was evident in the stunning array of outfits that graced the runway, capturing the essence of the competition's spirit. From the intricate details to the impeccable craftsmanship, every creation showcased the designers' unwavering dedication to their craft. As the models gracefully strutted down the runway, it was evident that a new wave of fashion talent was emerging. The deserving winners shone brightly, their exceptional designs rightfully earning them well-deserved recognition and applause.

The esteemed panel of judges for the evening, consisting of industry luminaries, brought their expertise and discerning eye to evaluate the outstanding outfits presented. Leading the panel was Amilani Perera, the visionary behind her eponymous luxury brand, Bhagya Siriwardena, the Brand Manager of ICL Brands (Pvt) Ltd., Andrea Grenier, Deputy General Manager at MAS, Yasotharan Paramanantham, President of the Sri Lanka Apparel Brands Association (SLABA) and the Founder and CEO of Kriger Jeans, and Radiksha Rabichandran, Marketing Manager at Atlas Axilla.

The Chokolaate MDFD Competition 2023 witnessed the rise of several talented designers who emerged as winners of the night. In each category, the segment winners were honored with special gift packs from Midnight Divas and Earth Essence. Thilini Jayasekara triumphed as the winner of the casual wear segment, while Kravinshiya Johnson showcased her prowess as the winner of the sports wear segment. Additionally, Thilini Jayasekara showcased her exceptional skills once again and was awarded the winner of the evening wear segment.

The prestigious Choice award was bestowed upon Samali Seneviratne, who not only received recognition but also earned a six-month internship opportunity courtesy of Arienti.

The Innovate Collection winner was revealed to be Dineth Udara, who was granted the incredible chance to collaborate on a limited edition book range with Innovate.

The Secret Runway winners were presented with cash prizes and an exclusive opportunity to design outfits for an upcoming marketing campaign with Secrets. Sheza Roomy secured the third place, while Thilini Jayasekara's remarkable talent earned her the second place. The coveted first place was triumphantly claimed by Sammani Bibilethanne.

Among the top 5 designers of the Chokolaate MDFD competition were Thilini Jayasekara, Kravinshiya Johnson, Dineth Udara, Sheza Roomy, and Sandali Fernando. These designers showcased their exceptional skills and creativity throughout the competition.

The top three winners were awarded prestigious honors, including a scholarship courtesy of AACS and gift packs provided by Secrets, Innovate, Eva, British Cosmetics and Tanash. Dineth Udara secured the second runner-up position, Kravinshiya Johnson achieved the first runner-up title, and Thilini Jayasekara was crowned as the ultimate winner of the Chokolaate MDFD Competition 2023, marking her outstanding achievement in the world of fashion. In addition to all the prizes, Thilini Jayasekara earned a certificate course in fashion design from the College of Fashion and Design and secured a 1 week Internship with Shantanu & Nikhil Couture, in New Delhi, India.

Chokolaate expresses its heartfelt gratitude to the partners and sponsors who have graciously supported the event. The Gold Sponsor, Secrets of ICL Brands (Pvt) Ltd, the Bronze Sponsor, Innovate, and the Official Jewellery Partner, Vogue Jewellers, have played a pivotal role in making the event a success. Co-sponsors including SLIIT, Eva Sri Lanka of ICL Brands (Pvt) Ltd, Miracle by British Cosmetics, Earth Essence by Link Naturals (Pvt) Ltd, and AICPA & CIMA have also made valuable contributions.

Chokolaate extends its thanks to AACS, the academic partner, and the College of Fashion and Design, the Education Support Partner, for their unwavering support. Taj Samudra Hotel, the hospitality partner, along with gift sponsors Midnight Divas and Tanash by Thimani, their generous contributions.

The dedicated team, consisting of Creative Director Dinesh Chandrasena, Official Choreographer Rozanne Diasz, Official Hair and Makeup provider Salon Chrissy's, Official Photographers Ushan Gunesekera and Preveen Rodrigo, Official Video Production team Anil Balasuriya and Tai Hsin Sheik, Segment Hair and Makeup partner Salon Naturals, Official PR Partner Phillip Laroche, Official Radio Partner Kiss FM, Official Ecosystem Partner Hatch, Digital Media Partner Pulse, and sounds and lights partner Live Productions, are all recognized for their invaluable efforts in ensuring the success of the event.

Chokolaate eagerly looks forward to another successful edition of the MDFD competition next year. With the overwhelming support and participation from talented designers, esteemed judges, generous sponsors, and dedicated partners, the event continues to grow and inspire the fashion industry. As the curtains close on this year's event, Chokolaate extends its heartfelt appreciation to everyone who made the competition a resounding success. The anticipation for the next edition builds, as the journey of creativity, innovation, and fashion continues to thrive in the Mother Daughter Fashion Designer competition.

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Colombo Gazette

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