"Crash Landing on You" Sparks Asian Tourist Frenzy in Swiss Village of Iseltwald

(MENAFN) Isabel Palijon, a Filipino tourist, couldn't contain her excitement as she gazed at the idyllic wooden pier embraced by the pristine turquoise waters of a Swiss lake, set against the backdrop of majestic Alps. This picturesque scene has become a magnet for visitors, drawing Asian tourists in droves to the charming village of Iseltwald. The phenomenon can be traced back to the immense popularity of the South Korean series "Crash Landing on You," which featured a romantic scene filmed at this very location.

The hit Netflix drama weaves an unlikely tale of a South Korean billionaire heiress who accidentally paraglides into the demilitarized zone of the Korean peninsula, ultimately landing near a chivalrous army officer serving North Korean leader Kim Jong Un. Throughout the series, numerous flashbacks transport viewers to Switzerland, showcasing its captivating landscapes. Of particular significance is a heart-stirring romantic moment captured on Iseltwald's wooden pier, where the male lead captivates audiences with a beautiful piano melody, its ethereal notes resonating across the water as his future love interest arrives by ferry from Interlaken.

Enchanted by the on-screen romance, Jiah Hni Gwee, a 35-year-old tourist from Malaysia, stood by the spot on the pier where the piano once stood, expressing her heartfelt desire for someone to recreate such a magical gesture for her. Like many others, she longed for an experience filled with wonder and romance. The lakeside area was abuzz with dozens of tourists on a sunny day, as a grand steamboat bearing a giant Swiss flag gracefully docked nearby, welcoming a constant stream of eager visitors.

The enchantment of Iseltwald, brought to the world's attention through "Crash Landing on You," has sparked a fervor among Asian travelers seeking to immerse themselves in the allure of the show's settings. The tranquil village, once hidden from the global spotlight, now finds itself at the center of a tourist frenzy. As visitors flock to experience the charm and beauty depicted in the series, Iseltwald has embraced its newfound fame and the influx of curious admirers.

MENAFN11062023000045014228ID1106422415