(MENAFN- Trend News Agency) BAKU, Azerbaijan, April 30. Trendyol, the
leading e-commerce platform in Türkiye and one of the largest
technology companies in Europe, has today signed an Agreement with
Baku-based PASHA Holding, a leading conglomerate in Azerbaijan.
Under the deal, the two parties will provide e-commerce services in
Azerbaijan, trend reports.
Çağlayan Çetin, President of the Trendyol Group, said:“The
synergies created by PASHA Holding's experience in the Azerbaijan
market and Trendyol's expertise in technology, logistics and
manufacturing will make significant contributions to the
development of the e-commerce ecosystem in Azerbaijan. In this
sense, we wholeheartedly believe in the success of our strategic
partnership and the positive impact it will create on our brotherly
country, Azerbaijan.”
PASHA Holding CEO Jalal Gasimov commented:“For some time, there
has been significant consumer demand for Trendyol products and
services in Azerbaijan. With this Agreement, we have taken one more
step to expand our footprint in digital retail ecosystem and are
excited to enable the sharing of e-commerce know-how between our
two brotherly countries.”
Trendyol, the leading e-commerce platform in Türkiye and one of
the largest technology companies in Europe, is entering the
Azerbaijan market. Signing an Agreement with the Baku-based PASHA
Holding, one of the largest conglomerates in Caucasus region,
Trendyol is taking another step in its international growth
strategy. Trendyol and PASHA Holding reached an Agreement to
establish a joint company to provide e-commerce services in
Azerbaijan.
Strategic partnership will achieve
synergies
Çağlayan Çetin, President of the Trendyol Group stated:“We have
taken the first step in this exciting strategic partnership with
PASHA Holding and once our infrastructure has been finalized, we
will begin our operations in Azerbaijan. Last year, Azerbaijan
ranked first in terms of international orders placed on Trendyol.
In addition, according to data provided by App Annie, Trendyol was
the most downloaded app in Azerbaijan in 2022. The synergies
created by PASHA Holding's experience in the Azerbaijan market and
Trendyol's expertise in technology, logistics and manufacturing
will make significant contributions to the development of the
e-commerce ecosystem in Azerbaijan. The platform will also serve to
bring together Turkish and Azerbaijani producers, sellers and
customers and thus will be the first ecosystem to serve the
interests of both countries. In this sense, we wholeheartedly
believe in the success of our strategic partnership and the
positive impact it will create on our brotherly country,
Azerbaijan.”
As part of Trendyol's vision to expand into international
markets, Mr. Çetin stated:“This initiative also strengthens the
collaborative relationship between Türkiye and Azerbaijan by
facilitating cross-border trade and promoting economic growth in
the region. This collaboration brings together two nations with
complementary strengths and resources to create a mutually
beneficial partnership.”
'We will pursue new opportunities'
PASHA Holding CEO Jalal Gasimov commented:“The interest for
e-commerce has surged in Azerbaijan due to its convenience, wider
product selection, and competitive pricing. This Agreement will
enhance the customer journey by providing easy access to a wider
product assortment at affordable prices, while also offering
embedded finance products and other services of Azerbaijani
companies including PASHA Ecosystem to improve overall financial
health. This initiative will facilitate technological transfer and
help to strengthen the logistics ecosystem that will add value to
other verticals such as grocery and food delivery, creating new
jobs in the process. It will promote e-commerce culture, attracting
MSME traders to online sales, and reducing the prevalence of the
grey economy. Ultimately, this initiative is expected to increase
foreign investment in the country.”
About Trendyol
Founded in 2010, Trendyol is the leading e-commerce platform in
Türkiye and one of the largest technology companies in Europe.
Trendyol continues to create value by maintaining one of Türkiye's
pioneering R&D centers, Trendyol Tech; Türkiye's fastest
growing logistics network, Trendyol Express; instant grocery and
meal delivery service, Trendyol Go and Türkiye's largest secondhand
goods platform, Dolap. Trendyol brings Turkish manufacturers
together with 27 European countries, via trendyol.com/de for German
customers, and trendyol.com/en. Trendyol also reaches customers in
more than 90 countries through partner platforms with its B2B
model. Trendyol enables domestic producers to e-export to more than
100 countries. Trendyol will serve customers directly through its
own platform in Azerbaijan.
About PASHA Holding
Established in 2006, PASHA Holding is a leading business
conglomerate in Azerbaijan, with diverse business interests across
a wide range of sectors, including banking, insurance,
construction, groceries, agriculture, hospitality and others. In
addition to its traditional offline businesses, PASHA Holding has
established a significant presence in the digital retail ecosystem
by offering value-added services around its core retail banking
services (i.e. BirBank by Kapital Bank) for consumers. These
services include a merchant-sponsored bonus program across main
consumption categories, a B2C marketplace with a focus on consumer
electronics, beauty, and household goods, digital wallet services,
and other services from different business verticals.
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