(MENAFN- Mid-East.Info) Dubai: Knafeh Bakery, conceived and operated by The Bearded Bakers (TBB), is an Australian-based business known for its pop-up shops and delicious Middle Eastern-inspired dessert. After years of perfecting its food theatre, which TBB has coined to describe the performance associated with preparing each knafeh order, the business is now bringing the concept to Dubai's Keturah Reserve with the opening of 'Knafeh at Keturah by The Bearded Bakers.'
Joey and Ameer, the founders of The Bearded Bakers said:“Dubai has been on our radar for quite some time now. It's amazing to see how the wise leaders' vision has come to fruition, inspiring us to continue to be innovative in all we do. Bringing Knafeh Bakery to Dubai is a dream come true. As sons of the Middle East, we feel culturally connected to this land of opportunity and are excited to introduce something very special to the region.”
Now, Dubai will have the chance to experience the unique blend of Middle Eastern hospitality, food, and architecture that The Bearded Bakers is known for.
Knafeh at Keturah, located in Keturah Reserve, is a rooftop experience with stunning views of the city. Inspired by the high-line lounges of New York, the space is made wholesome with the addition of a Mediterranean landscape surrounded by Keturah Reserve's olive trees. The Bearded Bakers will be serving their signature dish, Knafeh, as well as Arabic ice cream, Moroccan tea, and homestyle lemonade.
Open from Thursday to Sunday from 8 p.m. – 1 a.m., Knafeh at Keturah by TBB is an urban oasis, with the best views in town and allowing guests to enjoy the evening breeze and the sweet smell of golden, sugar-filled sweets.
The Bearded Bakers:
Born and raised in Australia with deeply rooted Palestinian heritage, Ameer and Joey El-Issa, inspired by their mother's recipe, are the brains behind The Bearded Bakers. Transforming shipping containers into bakeries allowed TBB to tour Sydney, Melbourne, New York, and the Gulf. Starting from their family restaurant in Australia, with knowledge honed in architecture and F&B, TBB eventually evolved into the popular Knafeh Bakery. Over the years, TBB's signature knafeh became a spectator-worthy experience that involves meticulously creating each to order to achieve a crème brûlée fusion taste.
The Bearded Bakers is now a team of creative minds with solid background in design, hospitality, events, business management, branding and marketing. Their collective possesses an infectious energy and a creative flair that ensures everyone who encounters them walks away in awe of what they have witnessed and with a smile that lasts long after they have enjoyed their dish.