(MENAFN- Brazil-Arab News Agency (ANBA))
São Paulo – Three cities in the Brazilian state of Minas Gerais will hold workshops this month on the halal market and certification , which attests products were made according to Islamic standards and can be consumed by Muslims. The first workshop will occur in Belo Horizonte on April 11, the second in Uberlândia on April 24, and the last in Pouso Alegre, on April 26. Registration is open and free of charge.
The workshops are aimed at Brazilian food and beverage companies. The action is part of the Halal Brazil project, carried out by the Arab Brazilian Chamber of Commerce (ABCC) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), in partnership with the state of Minas Gerais government, through its Economic Development Secretariat. The Halal Committee, comprised of certifiers working on the project, will participate in the activities.
At the meetings, registered company representatives will learn more about the halal market, its opportunities, what it is, and how certification works. They will also get to know the Halal Brazil project, the initiative's action plan, and how it can help companies to enter this market. Halal Brazil aims to increase the Brazilian supply of halal products to the world and will carry out a series of actions to make this happen. Internationalization will be another theme of the workshop.
The workshops are aimed at companies not yet halal-certified but want to get to know these consumers better and consider serving the segment. According to information from the Internationalization Projects manager of the ABCC, Fernanda Dantas, companies interested in certification will be invited to participate in the next step in the Halal Brazil project; training with certifiers.
Quick facts:
Workshop“Como o halal impulsionará a internacionalização da sua marca” [“How halal can boost the internationalization of your brand”] (in-person, in Portuguese)
Belo Horizonte
April 11, 2:00 pm to 5:00 pm BRT
BDMG Auditorium
Rua da Bahia, 1600
Register here
Uberlândia
April 24, 2:00 pm to 5:00 pm BRT
Associação Comercial Auditorium
Avenida Vasconcelos Costa, 1500
Register here
Pouso Alegre
April 26, 2:00 pm to 5:00 pm BRT
Pouso Alegre City Hall
Avenida São Francisco, 320
Register here
Translated by Elúsio Brasileiro
©Anne Christine Poujolat/AFP
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