Asia-Pacific News In Brief (April 3, 2023)
Date
4/3/2023 12:07:40 AM
(MENAFN- PRovoke)
THE ROCKS, AUSTRALIA - Lexus Australia has struck a partnership with Havas Blvd to lead the brand's consumer and public relations sector. The brand is transforming towards solely electric vehicles and the appointment coincides with Lexus transitioning to a mobility company offering personalized luxury mobility solutions beyond conventional vehicle sales. Currently, Lexus Australia works with Kate & Co. PR.
SYDNEY - Edelman has appointed Monique McLaughlin head of health in Australia. McLaughlin (pictured) brings over 25 years of experience as an in-house strategic communications advisor, specialising in healthcare and the industrial sector for organisations such as General Electric, Amgen and AstraZeneca. McLaughlin's appointment reflects the strategic focus and growth of Edelman in Australia and the region, with particular focus on pharmaceutical, medical technology and consumer wellness.
SYDNEY - Townsville North Queensland region development agency, Townsville Enterprise, has appointed Sling & Stone following a competitive review. This partnership will see Sling & Stone support Townsville Enterprise as it launches its destination brand campaign, Up for Unexpected, through integrated social and traditional media activity. The strategy behind the work centres around bolstering the emerging tourism industry in Townsville, and inspiring travel within Australia.
BENGALURU - Concept PR has won new business from Magniflex India, a European luxury mattress brand. Concept PR will work on strategic counseling, planning and programming, preparation of communication documents, maintenance & management of media relations and implementation for Magniflex India. They will also provide daily news monitoring services through its media monitoring arm, Concept BIU.
MENAFN03042023000219011063ID1105931795
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.