L'agencerp Rebrands As Kalamari

2/13/2023 8:19:34 AM

(MENAFN- PRovoke) PARIS - technology reputation management agency L'AgenceRP has changed its name change to
Kalamari, after expanding from France to the US with the opening of its Boston office in 2021.

Founded in 2015 by Natacha Favry, the 27-strong agency works with Technology companies across healthtech, AI, open data, greentech, climate tech, and adtech, including GitHub, Ogury, Dataiku, Opendatasoft, Frenchfounders and Ekwateur. The firm was named as one of the fastest-growing agencies in europe in PRovoke Media's global rankings for 2022.

The firm's new name comes from the ancient Greek word 'kálamos', or reed – the symbol of the emergence of writing. Favry (pictured) said“Kalamari
is an anchor rooted in history that symbolizes the agency's purpose: building stories that last and nourish the reputation of its clients.”

She added:“Communication can and should be the gas pedal of change. We believe that technologies, ideas and people are what's shaping the new paradigm and we also believe in the importance of helping these voices to find their audiences. That's what we do – we give our clients the opportunity to have their voices heard so that they can initiate change.

“To carry out this mission successfully, we ourselves needed to enter a new phase. The name L'AgenceRP no longer reflected this promise and we needed a bold and creative new identity to support both our international ambitions and vision of the role of communications.”

Of the firm's expansion to the US, Favry said:“We have always grown with our clients, following their progress and their needs. We have also always been able to adapt, and that is the key to our success. When our clients expressed the desire and need to expand internationally, we responded with a European and American joint effort.

'Beyond the business expertise, it is the cultural expertise that gives strength to a communication campaign, whether it is local or international. We all share the deep conviction that it's important to lift up the voices of thought leaders promoting positive change. These leaders are contributing to building a better society, and it is our mission to help their voices reach as many people as possible.”

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