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Four New Lower Cost Options Inherit Stunning Picture Quality and Ease of Installation Optimized for Corporate and Retail Environments
PARAMUS, N.J., Jan. 25, 2023 /PRNewswire/ -- Sony Electronics is launching two scalable new series of their award-winning Crystal LED premium displays. The bright and rich bh-series (ZRD-BH12D and ZRD-BH15D) and the immersive ch-series (ZRD-CH12D and ZRD-CH15D) are designed for corporations, retail environments and screening rooms. Both new series will be available in a P1.2mm and P1.5mm pixel pitch and deliver the exceptional picture quality and accurate colors associated with Crystal LED, along with improved installation flexibility and power consumption – all at a lower cost. continue reading
Sony Electronics' new lower cost displays boast stunning picture quality and easy installation for corporate and retail.
Sony Electronics' two scalable new series of Crystal LED premium displays - the bright and rich BH-series (ZRD-BH12D and ZRD-BH15D) and the immersive CH-series (ZRD-CH12D and ZRD-CH15D) - are designed for corporations, retail environments and screening rooms.
The BH-series offers high brightness and a wide color gamut while the CH-series provides unmatched black levels, together giving customers versatile new options tailored to their needs and application, as well as budgets.
'Our Crystal LED displays continue to be the gold standard,' said Rich Ventura, Vice President of Professional Display Solutions, Sony Electronics. 'With the launch of the BH- and CH-series, we've made Crystal LED more accessible by giving our customers cost conscious options that inherit similar premium image quality, grandeur and dependability along with increased installation flexibility.'
Premium Picture Quality
Sony's Crystal LED technology is built upon unrivaled image quality. The BH-series has a high brightness of 1,700 cd/m2, which is more than double that of other high-end LED displays, while the CH-series offers 1,300 cd/m2 and a black level value that measures at approximately 1/10 of competitive LED displays.
The displays' X1TM
for Crystal LED image processor enhances content to ensure smooth imagery, crisp and accurate pictures and clear gradation without motion blur. This is a result of the processor's built-in features; 22-bit Super Bit Mapping, Reality Creation and MotionflowTM.
As a modular solution, customers can choose the size and resolution of the display. The BH- and CH-series feature super fine LEDs and a unique coating, to achieve a wide viewing angle without unnatural
color shift. The new models come pre-assembled and calibrated to ensure a seamless appearance.
A future firmware update will enable additional uniformity through auto color adjustment.
Installation and Maintenance Friendly
With a focus on installation flexibility, the new series' cabinets are about 10% lighter and 10% thinner than the current model, making them even easier to integrate. They also use a dedicated display controller, ZRCT-300.
Less on-site assembly of parts translates to an installation time that is approximately 20% faster than previous models.
Using high-efficiency LED chips, power consumption is reduced by roughly 25%. Additionally, maintenance can be done from the front of the display, allowing for use in more scenarios.
The Crystal LED BH- and CH- series are planned to be available in March 2023.
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About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit for more information.
SOURCE SONY ELECTRONICS