EMEA People News In Brief (January 9, 2023)

BERLIN - Reiner Hoffmann, former chairman of the German Trade Union Confederation (DGB), has become a senior advisor at Rud Pedersen Public Affairs Germany. Rud Pedersen Group CEO Morten Rud Pedersen said Hoffmann's appointment would strengthen Rud Pedersen's development in the German and European market:“I am proud that we have been able to win another high-profile and political powerhouse as senior advisor. For years, Reiner was at the centre of the biggest transformations of the German economy in more than a generation as head of the DGB. Our clients' interests will be well-served by his unique perspective.”

LONDON - Ketchum London has hired Luke Walker, former head of creative at MHP Mischief, as creative director. Walker previously worked with Ketchum London's chief creative officer Indy Selvarajah and corporate managing director Heather Blundell at Weber Shandwick.

LONDON - The PR Network (PRN) has hired Emilie Lien (pictured) to join its permanent client services team. Lien will run the agency's Workday account, leading the PRN hub that coordinates Workday's communications across Europe via an independent agency network. She will also support newly-appointed MD Eileen Boydell and the rest of the senior client services team to grow PRN's base of international clients across the technology and consumer sectors. Lien previously worked with the agency as an independent consultant from 2017, delivering work for Zipcar among other clients. She was most recently a senior consultant at Wonderland Communications in Bristol, and her agency experience includes Lexis, Speed and Bottle. PRN grew revenue to £4.8 million in 2022, as its remote-first, senior-only model gained traction with clients around the world.

LONDON - Former Ketchum head of public affairs Chris Martin has left the agency after more than four years to join the Institute of Export and International Trade as director of external affairs.

LONDON - Frank has hired Lucy Swan, former head of consumer at M&C Saatchi Talk, as a director. Swan joins the agency from Wild Card, where she was business development director. She has also worked at Porter Novelli as head of brand and spent 10 years at Clarion Communications.

LONDON - FTI Consulting has promoted four people to senior managing director within its strategic communications segment in London: Kate Brader, Gemma Doyle, Sara Powell and Oliver Williams. The consultancy has also promoted Robrecht Vandormael to senior managing director in its Brussels office.

LONDON - Boldspace has hired journalist Khushwant Sachdave as head of the newly-launched Boldspace Newsroom, a central agency resource that aims to support client teams with shaping news stories, copy and distribution strategies, as well as providing media training and adding to the agency's media insight and intelligence. Sachdave spent six years on the news desk at the Daily Mail, including as deputy news editor and special projects editor. She was then the newspaper's showbiz editor and executive news editor at MailOnline, before leaving to join ITV News and This Morning as a news and multimedia producer. Her most recent role was press and media director at Aspirations Academies Trust, which runs 16 schools across the UK.

DUBAI - Mazen Nahawi, global CEO of media intelligence firm Carma and founder of digital engagement agency SocialEyez, has been presented with the Middle East PR Association (MEPRA)'s Lifetime Achievement Award. The accolade was awarded in recognition of Nahawi's contribution to the development of data-driven PR and digital management and to the advancement of best practice in the industry.

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