(MENAFN- The Peninsula) The Peninsula
Doha: Qatar Duty Free announced it is the Lead Diamond Sponsor of fashion Trust Arabia (FTA), a non-profit initiative that aims to provide financial support, guidance, mentorship, and global recognition to emerging fashion designers and talents in the MENA region.
The FTA Gala Dinner and Award Ceremony will take place today at the National Museum of Qatar; a vibrant space where diverse communities can come together to discover the beauty of Qatar's rich heritage and culture. H H Sheikha Moza bint Nasser, honorary chair of FTA, and H E Sheikha Al Mayassa bint Hamad Al Thani and Tania Fares, Co-chairs of FTA, will be amongst the attendees, alongside a jury of fashion leaders and designers across the world, renowned figures from the fashion industry and prominent celebrity figures.
Vice-President of Qatar Duty Free, Thabet Musleh said:“We are very proud to be a Lead Diamond Sponsor of an influential organisation like Fashion Trust Arabia. This partnership is an opportunity to bring attention to emerging designers and artistes in the MENA region. As a prominent player in the fashion industry, we are proud to support an initiative that sheds light on the astonishing depth of talents among designers and fashion artists in the Arab world.
Through our support of FTA, we want to prove to the world that Arab designers are present and can be enormously impactful to the fashion industry.”
Fashion Trust Arabia Co-Founder Tania Fares, said:“We are honoured to have Qatar Duty Free as the Diamond Sponsor for the FTA Prize this year; their support is truly invaluable to the designers who are taking part of this edition.”
Qatar Duty Free will exclusively offer fashionable reusable tote bags designed in Lebanon by world-renowned Lebanese Fashion couturier Zuhair Murad.
The bags were produced in collaboration with FTA and Bags of Ethics to reduce the impact of disposable plastic bags and promote the usage of sustainable, reusable bags. In addition, profits from the sale of the Zuhair Murad sustainable bags will be donated towards FTA's initiative to promote and support fashion designers and emerging talents from the MENA region.
This year, the FTA jury panel will choose five winners out of 24 finalists. The focused categories of the competition will be: Evening Wear, Ready-to-Wear, Accessories (Shoes/Bags), and Jewelry (Fine & Fashion Jewelry), and the Franca Sozzani Debut Talent Award (Arab Fashion Design Graduate).
The jury panel will include distinguishable figures in the fashion industry, including internationally renowned Lebanese Fashion Designer Zuhair Murad, the world-renowned Jordanian- Romanian Fashion Designer and Shoemaker Amina Muaddi, and many prominent figures in the world of fashion. Each winner receives a grant of up to $200,000.