(MENAFN- Ijumdiya Dominic Wadzani ) Social media as springboard for success
Most up-and-coming artists have discovered that curating content on social media can provide an avenue to get spotted and signed onto a record label. Artists create covers of trending songs and tag original owners, influencers and producers hoping to get noticed.
Some have just been noticed and continued independently. Singers like Arya Starr and Boyspyce, among others, have gotten discovered through social media.
Arya Starr made covers of several songs by famous musicians on her Instagram. Don Jazzy discovered her and Rema around the same time.
Boy Spyce was on Don Baba’s radar after he saw his cover of WizKid’s Essence on social media.
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Mr Eazi discovered Joeboy after he posted a video singing a cover to Ed Sheeran’s ‘Shape of you. Mayorkun was turned into the ‘Mayor of Lagos’ after Davido saw Mayorkun’s cover of his song ‘The Money.
The straight shooter, Ruger, used to be a phone repairer who D’Prince noticed after he dropped a freestyle on Instagram. D’Prince spotted Rema after he saw his music covers on Instagram.
Fave SZN also shot into the spotlight after her verse on a freestyle went viral on social media.
On Thursday, Don Jazzy encouraged up-and-coming artists to keep posting their content. He would not have discovered his artists if they didn’t showcase their works on social media, especially Instagram.
On Tuesday, Don Jazzy surprised Nigerians by unveiling Juiceslf, a new artist under his Marvin Records imprint.
Juiceslf real name Ijumdiya Dominic Wadzani is a 17-year-old Taraba state university undergraduate. He joins Steadee Records.
Dynast Daniel, is renowned for spotting and recruiting young music talents, nurturing them till they can stand on their feet.
He also encouraged Young music artists to keep posting their music on social media platforms.
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