Asia-Pacific News In Brief (August 15, 2022)

NEW DELHI — On Purpose has been signed on by NASSCOM Foundation to raise more awareness of its 'TechForGood' philosophy to create more opportunity for those who need it most. On Purpose will work closely with NASSCOM Foundation to deliver an extensive media outreach program in India, managed by its offices in Bengaluru, Mumbai, and Delhi. The brief includes providing a comprehensive communications strategy to help NASSCOM Foundation build and amplify its value system to bring the tech ecosystem together to scale social impact. NASSCOM Foundation is the only not-for-profit organisation representing the Indian tech industry.

SEOUL — Redhill has appointed Do Sik (DS) Kim as chief operating officer of its Korea operation. Based in Seoul and working closely with Redhill Korea's leadership team, DS (pictured left) will focus on driving local expertise and cross-market collaboration to orchestrate broader capabilities for clients and accelerate business growth — with a sharp focus on the domestic market's thriving start-up and tech investment ecosystem. DS is a veteran journalist with over three decades of experience in public affairs and corporate communications. He began his journalism career at the Yonhap News Agency, followed by a 26-year stint with leading television and radio broadcaster Seoul Broadcasting System (SBS), where he worked as a correspondent, and later led the digital transformation of its newsroom, prior to joining Redhill.

JAKARTA — Felicia Nugroho, director analytics & insights of strategic communication consultant Maverick Indonesia, has been officially nominated as co-chair of the Asia-Pacific Chapter of the International Association for the Measurement and Evaluation of Communications (AMEC) for 2022-2024. Taking the co-chairmanship along with Deb Camden, founder of The Communication Dividend Australia, Nugroho becomes the first Indonesian to chair the chapter of AMEC, a London-based leading international organization in the measurement and evaluation of communication programs.

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