Designing a website is one of the most challenging tasks for small business owners. Easy-to-use templates from The Square Genius offer a pain-free solution.
Web-design agency The Square Genius has created a series of customizable Squarespace Website Templates that enable small business owners to build beautiful websites without the hassle.
Digital marketing is essential for small businesses to thrive, and a functional and attractive website is the cornerstone of a good marketing strategy. A website increases a business's credibility and professionalism — 84 percent of consumers agree — and allows new customers to find the products and services offered.
There are several other reasons to get online:
– As of early 2021, nearly 60 percent of the global population used the internet
– 81 percent of consumers research products online before purchasing them
– 71 percent of small businesses use websites to display their goods
– One-fifth of all commerce is now conducted online
Business owners that don't have a website risk frustrating current customers and losing valuable new clients.
Elements of a good website
There are several elements essential to a great website. First, it should be easy to navigate, with menu items visible on every page, so users always know where they are. Next, use eye-catching images or graphics to draw visitors in, but keep flashy elements to a minimum.
Content should be informative and concise, keep customers engaged, and anticipate the shopper's needs. It should also be easy to update the site as products and services are added, changed, or removed.
Finally, the business' brand should be evident throughout the website design, and basic information such as location and phone number should be easy to find. Above all, the website's primary function should be to gain customers and close sales.
The Square Genius' unique templates help businesses stand out
Even the most tech-savvy small business owner may have difficulty developing a custom website. The Square Genius has introduced unique Squarespace website templates to help entrepreneurs get their websites up and running quickly and easily. Four options are now available, and more designs are coming soon.
Each template includes an easy-to-use video tutorial to guide business owners through customizing their content, and additional resources are on The Square Genius blog . Complete website design and branding creation are also available.
Website templates are ideal for those who need to get their business online — they're more cost-effective than hiring a full-service web designer, can be implemented immediately, and customized to suit the business' branding. The Square Genius offers unique design options to help a company stand out from the competition.
Meet Toni, The Founder of The Square Genius – Toni is an advanced level graphic designer and Squarespace Circle Member. Passionate about engaging, creative design!
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