(MENAFN- Ogilvy) Oman, Muscat, June 23, 2022: Majid Al Futtaim’s City Centre brand has launched‘It’s Your Space’ in Oman— a refreshed brand identity and slogan which looks to give customers, tenants, and partners the power and platform tovoice what they wanttheir future City Centre experiencesto look like.
As part of its ‘It’s Your Space’, the City Centre brandhasintroducedthe ‘Big City Centre Vote’– a regional-based campaign which is encouraging the community to get involved in sharing their thoughts, aspirations, and ideas through a voting platform, either in-person or online at citycentrebigvote.com.
Thevoting campaign initially launched through an in-mall activation at City Centre Mirdif in the UAE earlier this year,now sees a specially designed 15-metre giant boardroom table occupy the Central Galleria in City Centre Muscat until 21st June and City Centre Suharfrom23rdJune – 2nd July.Moving the boardroom table figuratively out of the boardroom and Majid Al Futtaim’s headquarters and into the mall, customers are being invited to ‘take a seat at the table’and share their opinionsacross numerous categories including dining options, entertainment, shopping, occasions, and future trends. The resultswill enable Majid Al Futtaim to curate next-generation,hyper-personalised, and hyper-connected City Centre malls that create more meaningful individual moments and connections while fostering a deeper sense of belonging.
Husam Al Mandhari, Director of Shopping malls in Oman at Majid Al Futtaim Properties commented: “Following the successful launch of the ‘Big City Centre Vote’ in the UAE, we are delighted to be able to bring the campaign to the people of Oman to help inform and shape the evolution of our malls and offerings. At Majid Al Futtaim, we are committed to always innovating and building experiences. And so, we are bringing the boardroom out in the open and inviting customers and different community groups to take part in the all-important decision-making process on the future of our malls. Their insights will play a significant role in shaping how we evolve each City Centre mall for its respective communityas well as guide the development of more connected and personalised community spaces.”
Celebrating localised connections and promoting a community-centric approach, the ‘Big City Centre Vote’ boardroom table will also be hosting direct conversations with core groups of the Oman community including parents and youth. Seated together during different sessions, these groups will discusstheir views and sentiments.
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