(MENAFN- The Peninsula) By Sachin Kumar | The Peninsula
Doha: In a move to further empower customers and make their transactions safer, Commercial Bank launched its latest innovation, 'CBSafe ID', a first of its kind digitally secure service in Qatar. The new service enables customers of the bank to ascertain that the caller is genuine and calling from Commercial Bank.
The bank held a virtual media roundtable discussion that was addressed by Amit Sah, EGM- Head of Retail Banking; Roya Khajeh, AGM- Head of Cards and Payments, and Nayef Al Beshri, AGM- Head of Branches. The officials stressed that Commercial Bank's innovations focus on empowering customers through innovative products and services that provide them with convenience, choice and control. The session was moderated by Ghada Kofa, Corporate Communications Manager. Speaking during the event, Amit Sah said,“Commercial Bank believes that digital leadership is about empowering customers to choose when, where and how, they engage with us at their convenience. Our philosophy on innovation is driven by the value created for customers rather than innovation for the sake of innovation, hence we have a laser-focused approach on adoption and usage”.
Giving more details about CBSafe ID service, he said that Commercial Bank has created a way for customers to take back control when trying to validate if the caller is genuine and calling from the Bank. Using the CBQ mobile app, customers will be able to identify legitimate calls from the bank, ensuring the authenticity of the caller and therefore reducing the chances of a fraudster tricking them.
In this new service, the Bank agent, before calling initiates a push notification to the customer's registered mobile number, to inform them that the Bank is about to call. Then the Commercial Bank agent calls the customers and speaks out the CBSafe ID number displayed on the customer's mobile banking app login screen, which in turn confirms the authenticity of the caller. The dynamic nature of CBSafe ID provides an extra protective layer to the service that makes it more secure to use. The code creates a new dynamic password each time CBSafe ID is used.
The Commercial Bank official also discussed another innovative service that was introduced recently, 'CB Video Relationship Manager'. Through this service, customers can meet their Relationship Manager without having to visit a branch or a lounge.
Sah said,“CB Video Relationship Manager is more than a video conferencing tool. Though similar in use to the many platforms customers are already familiar with, it has additional special features that Commercial Bank once again brings first to the market in Qatar. The CB Video Relationship Manager allows customers to do everything they would normally do, if they were physically face to face in the Bank”.
Nayef Al Beshri, provided an insightful overview of the three distinct styles of branches that cater to all customer needs specifically the latest paperless branch that Commercial Bank opened recently.“This is only the first step towards the remodeling of the physical presence of all Commercial Bank branches network in the country to be more efficient, customer friendly and most importantly, paperless. The paperless concept at the Teller will be implemented in all our branches,” said Al Beshri.
Commercial Bank was the first bank in Qatar to introduce many key features, which includes the Self-Service Cards Printing Machines, CB Pay, as well as introducing payment services with Apple Pay and wearables like Fitbit and Garmin. While customers always look forward for CB's new digital services, they always expect to receive services which are safe, secure, and reliable.
Roya Khajeh said,“Commercial Bank constantly strives to introduce the latest and most innovative services to our customers. The Self-Service Card Printing Machines allow our customers to easily print their Cards through simple self-service steps. This service follows many innovative digital solutions we have offered our customers like CB Pay which allows customers to add their CB Cards and make secure payments using their Android phones”.
Commercial Bank will continue to bring the latest innovation to customers while providing proper guidance and education about new products and services. With a core belief that everything is possible, the bank aims to lead the market by delivering innovative digital offerings that provide excellent customer experience.
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