THAT Concept Store Welcomes New Collections and a Host of Luxury Labels

(MENAFN- Ogilvy) Dubai, UAE, 9 November, 2021: THAT Concept Store – the luxury fashion destination from Majid Al Futtaim – continues to support designers from across the world, housing exclusive labels and regional firsts. Adding to its evolving collection of luxury brands, the much-loved store is welcoming several new and exciting collections this November which can be purchased in-store at Mall of the Emirates and City Centre Mirdif as well as its mobile app.
Leading luxury design house, Azza Fahmy has released its Mamluk architectural inspired collection consisting of eight handcrafted pieces. The new jewellery line is exclusively available at THAT Concept Store in the UAE and reflects the retail destination’s emphasis on culture and heritage as a home-grown concept from Majid Al Futtaim.
Created in Azza Fahmy’s trademark mix of 18ct Gold and Sterling Silver and adorned with diamonds, sapphires, rubies, pearls and semi-precious stones, each piece focuses on the Mamluk era and captures its ancient patterns and star motifs. The home-grown brand has also recently launched a special collection designed for men which conveys the same message of positivity and new beginnings.

Azza Fahmy available at THAT Concept Store
Offering one-of-a-kind jewellery options for men, Tom Wood has launched at THAT Concept Store, while Rock by GS is perfect for women. Both inspired by timeless designs, these brands offer their own, unique takes on modern style.

Rock by GS
Crazy Heart Bracelet
THAT Concept Store
AED 2,620 Tom Wood
Solid Silver Ring
THAT Concept Store
AED 1,925 Rock by GS
Wonder Heart Ring
THAT Concept Store
AED 13,950

Accessories lovers can now enjoy the avant-garde designs from NITA SURI. The Spanish brand creates luxury leather shapes and colourful handbags which are wearable works of art.

NITA SURI
Lia Tan Leather Handbag
THAT Concept Store
AED 3,055 NITA SURI
Pilo Burgundy Leather Handbag
THAT Concept Store
AED 3,055 NITA SURI
Lia Navy Leather Handbag
THAT Concept Store
AED 3,055


In harmony with the culture of creativity and art at THAT Concept Store, Ginori 1735 has launched its first ever line of home fragrances in-store. The LCDC collection is comprised of scented candles, incense burners, room diffusers and candle snuffers, designed by Luca Nichetto with scents developed by Jean Niel, the oldest perfume house in France.


Ginori 1735
Hill Fragrance Diffuser
THAT Concept Store
AED 1,635 Ginori 1735
Il Favorito Candle
THAT Concept Store
AED 670


THAT Concept Store will also welcome Cities Design, Art, and Lifestyle Store to showcase its curated selection of unique gifts, inspirational trends, and one-of-a-kind designs in the UAE. Originally located in Abu Dhabi, Cities Design, Art, and Lifestyle Store will be bringing brands including Orbitkey, Culti and Bangle Up as part of a limited-time pop-up in Mall of the Emirates.

MENAFN11112021004696012122ID1103148126