Gary Ablett Jnr. Inks Multi-Year, Global Ambassadorship And NFT Deal

(MENAFN- GetNews) • 19-year extraordinary AFL career set to be remembered through digital memories, moments and memorabilia

• Joins Gavin Wanganeen, Wendell Sailor, Valentine Holmes, Adam Gilchrist, Darren Lehmann, Hugh Bowman and 25+ big names signed up to lead NFT creations

• Also joining are a selection of sports stars within the English Premier League

SYDNEY – 20 September, 2021 – Gary Ablett Jnr. has signed a multi-year, global ambassadorship and NFT (non-fungible token) deal with Sportemon Go, an all-encompassing platform that is on a mission to become the world’s leader in tokenized, digital sports assets across the virtual, digital and physical world.

As a result of his connection with Pickstar, Gary Ablett Jnr. joins Sportemon Go’s recently announced global cricket ambassador, Adam Gilchrist, among 25+ big names signed to exclusively collaborate on releasing a range of NFT collectible creations.

Ablett's NFTs, which are expected to be in high demand by avid collectors, will be co-designed and minted by Sportemon Go.

Sportemon Go's CEO, Ricky Jackson, said,“It's an honour to have such a true champion on-board. Together we are going to create and bring to life some of Gary's most incredible memories, moments and memorabilia.”

“Having played against his father and then watching his spectacular on-the-field career skyrocket, Gary is arguably one of the best AFL players of all time and he is certainly one of my personal favourites,” added Jackson.

AFL Legend, Gary Ablett Jnr. thanked the Pickstar team for the opportunity and said he's pumped to get involved with Sportemon Go.“I've already spent a lot of time thinking and brainstorming ideas to reflect on my last 19 years' experience of the AFL game,” said Ablett.“I look forward to jumping into it and creating some amazing NFT drops.

“He's an absolute superstar, legend and icon of the game,” said Loren Renton, Pickstar's Chief Growth Officer. “This is without a doubt one of the most exciting deals I've personally been involved with at Pickstar. We've introduced a lot of world-class talent but for me this is a really special one – a proud moment,” added Renton. 

Gary Ablett Jr. is a dual Brownlow Medallist (2009 Geelong Cats & 2013 – Gold Coast Suns, a dual Premiership Player (2007 & 2009) and eight-time All-Australian team member.

As a result of the strategic alliance announced in August, Sportemon Go has VIP access to Pickstar's public and private marketplace with a whopping 60,000 of the world's current and former professional athletes, icons and celebrities.

Through this relationship, Sportemon Go is able to transform the sport's digital merchandise boom and revolutionise the sports memorabilia and collectibles industry, globally They are now one of the largest movers in this space. 

“NFT collectibles in the sports and entertainment industry, globally, are experiencing an explosive boom,” added Renton.“It's a land grab for Crypto and NFT businesses looking to line up exclusivity deals with high profile talent.”

“Our sheer talent depth across Australia, UK and USA combined with our world-class booking technology is built to deliver commercial outcomes fast and at scale for companies like Sportemon Go,” explained Renton.

Through their relationship with Pickstar, Sportemon Go has recently reached agreements for NFT exclusivity deals with a handful of English Premier League Players, the first to be publicly announced by the end of this month.


Sportemon Go was founded in 2021 by Ricky and Corey Jackson. With illustrious backgrounds in sports marketing and sporting software, the pair envisaged the creation of a platform to stand as a world premiere in NFT augmented reality sports trading.

With a purpose to revolutionize both the gaming and NFT collectible industries, Sportemon Go will enable its users to hunt and collect NFTs of their favourite sporting heroes in both the real world and in real time. Creating the perfect synergy between our current world and the metaverse, participants will be able to interact at stadiums and sporting events like never before.

Sportemon Go is funded solely through its own cryptocurrency, a BEP20 token leveraging a smart contract on the Binance Block Chain network. This native cryptocurrency will power the entire economy within the platform allowing users to purchase NFT collectibles, form their ultimate team, participate in mini games, earn rewards and much more.

Go to for more information.


Pickstar Group offers a simple, online Marketplace that helps people to connect with sports stars, celebrities and personalities. It’s built an end-to-end digital platform that enables the fast and effective bookings of talent for any type of commercial arrangement.

Founded in 2017 by two former AFL athletes, James Begley and Matthew Pavlich, Pickstar Group has become the most trusted platform for facilitating paid talent engagements, large and small.

In addition to Pickstar’s Marketplace, Pickstar Group offers VLAST, a tool created by players, for players. The tool offers talent and sporting bodies an easy and efficient way to manage all aspects of valuable talent appearances and activities. It improves the talent experience, reduces administrative costs, and removes human error – empowers talent, agencies, brands, and rights owners to maintain and develop more meaningful relationships and appearances.

VLAST caters to the needs of the sponsorship, activation, and endorsement ecosystem. It offers a centralised dashboard providing automatic scheduling, messaging, and holistic overviews of the most important elements of activation.

With offices in Adelaide, New York and London, Pickstar Group’s reach is truly global and with expansion into new star categories including chefs, media and wellness influencers, Pickstar can find a meaningful connection for any business and any opportunity.

Go to for more information on Pickstar or for more information on Vlast.

Media Contact

Jackie Helliker

+61 412 405 761


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