Tuesday, 07 December 2021 11:10 GMT

Sports Betting Trends to Keep an Eye On


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Sports betting is an area that has experienced massive growth over the last decade. Some of this is because of the evolution of technology, allowing them to move to mobile betting and live streaming with live betting, bringing it even closer to the fans. Sportsbooks, like the Tennessee sportsbook, have enabled punters to create an individualised platform where they can enjoy betting on the sports they love most. The industry is still changing and growing for the better, and there are some new sports betting trends to keep an eye on.

Live Streaming

In-play betting during the live streaming of games has been around for a while now, and mobile apps have enabled people to take part wherever they might be. This versatility has led to a vast amount of popularity. This is one area of sports betting that is predicted to show even more growth over the next few years, especially if sports betting laws can be relaxed a little. Many platforms have some of the most cutting-edge technology for live streaming. So of course it is thought that this will lead to those sites being able to strike some exclusive deals with various clubs, sports leagues, or teams and offer exclusive live coverage on their platform. For example, the NFL and the Premier League already have some deals with betting sponsors in various other aspects, so this could be the next logical step for them. Of course, it is then hoped that more people will participate in the betting that will be live during the match because the only way they will watch their teams play is to use the betting site.

eSports

A few years ago, most people you met wouldn't know what esports betting was. However, this is another area that has experienced massive growth, and the sports betting trends predict that it is set to continue. In 2020 the industry was able to generate an incredible $15 billion, and it is set to become perhaps even more popular than traditional sports. In case you missed it, esports is related to betting on competitive gaming, where players go head-to-head to win prizes. The streaming of gaming has become hugely popular, so it makes sense that you will attract an even bigger audience by adding the betting element. The Overwatch League is one of the most significant esports leagues in the world. Again, thanks to technology, this can be watched via live streams, but arenas are packed with fans and sold out from the moment tickets go on sale.

Micro Betting

You will be forgiven if you don't know what micro betting is. This is likely to be the newest trend in sports betting and gives hunters the chance to make minimal bets during play, for example, whether the team will score in the next possession or whether a tennis player will commit a fault in his next serve. But, again, this does rely on some relaxation in betting laws and advancement in technology which we are seeing improving all the time in the form of machine learning. This means that whether you are sitting at home in comfort on your sofa or at the game right on the line of play, you can use your mobile to take part, and in-game wagering will become the next most extensive sports betting trend.

Player Tracking

Some people don't think that player tracking is a positive step, which will probably be a contentious issue. However, it is looking likely that fans will be able to access real-time data about their favourite players. The use of fitness watches and sports trackers will be able to integrate into live 24/7 updates enabling people to make better decisions before they bet. It has even been suggested that as well as being able to see training statistics and fitness levels, punters will also be made aware of mental health statuses for their favourite players. Again, some see this as an invasion of privacy and a step too far, but it certainly seems to be the way things are headed.

Machine Learning and AI

We have already mentioned machine learning once, and it's likely that punters will try and turn the tables on sports betting. With the right technology, they will be able to use data to their advantage. Those with enough technological knowledge will be able to use previous statistics to create a form of player tracking and generation of expected metrics. This means that sports betting sites will have to be wary of players on a seemingly unstoppable winning streak and may make investigations to try and see if there is any unfair use of artificial intelligence going on. It is possible that some punters will have their accounts limited if it appears that they are using outside methods to give themselves an advantage.

All in all it seems that this is an exciting trend to keep an eye on!

 

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